Byline: Georgia Lee

ATLANTA — The fourth annual DIVA awards will be themed “A Century of Style,” highlighting the past 100 years of fashion, through dance, fashion vignettes and runway shows.
The gala black-tie event will be held Saturday during market here — Oct. 23 — in the Hyatt Regency Ballroom, from 7:30 to 11 p.m.
The evening’s festivities kick off with a reception followed by a fashion show highlighting winners in the designer categories, a sit-down dinner and awards presentation.
After the gala and the awards are handed out, a private cocktail party for the winners and the media will be held from 11 p.m. to midnight at the top of the Hyatt in the Polaris Room.
Buyers and sales representatives voted during the August market for winners in 15 design categories and 11 retail categories. Over 25,000 specialty and department store retailers nationwide were asked to vote for designers and manufacturers who have most positively impacted their businesses during the past year. Sales representatives and manufacturers voted for the retailers.
This year’s theme, “A Century of Style,” is a tribute to the upcoming millennium. Guests are invited to dress in “20th Century Black Tie,” or a look they feel is characteristic of one of the past 10 decades.
Hosting duties this year have been assumed by STAR 94 radio personality Tom Sullivan and AmericasMart Apparel fashion director Kaye Davis. In past years, such celebrities as Dixie Carter, Lauren Hutton and Ivana Trump have presided over the festivities.
Among the winners: Leon Max for Max Studio in women’s betterwear; Maggy London for women’s dresses; Garfield & Marks for bridge; Canyon Group for intimate apparel; Amy Yen for Mon Cheri for bridal; Tadashi for special occasion; Barse & Co. for fashion jewelry and The Sak for fashion accessories.
This year’s new women’s categories include classics (traditional), which was won by Telluride Clothing Co.; contemporary, won by Johnny Was; swimwear, which goes to Diva; prom and pageant, awarded to Alyce Designs; as well as men’s traditional wear and men’s wear/hip-hop.
DIVA stands for Design, Impact, Vision, Atlanta and honors industry players in these categories. Eleven retail winners were chosen, in categories such as women’s better multi-door, single door, accessories and children’s wear.
The awards also features a journalism category, for a publication or individual that has the most impact on fashion journalism. This year’s award goes to W magazine, a sister publication to WWD.
Tables of 10 are $675, and individual tickets are $75 each. For more information or to purchase tickets, contact Jenny Phillips at AmericasMart, at 404-220-2239.