Kris Jenner has famously masterminded the creation of a branding empire as the ultimate ‘momager.’
While Jenner doesn’t have a business background, she has shrewdly steered the careers of her children and navigated the rocky terrain of deal-making, benefiting both them and herself (she takes a 10 percent management fee of their earnings.)
Today, the portfolio encompasses eight brands: Kim Kardashian West has KKW Beauty, KKW Fragrance and Skims shapewear; Kylie Jenner has Kylie Cosmetics, Kylie Skin and Kendall + Kylie Clothing, a joint venture with her sister, Kendall Jenner; Khloe Kardashian has Good American, a line of inclusive-sized clothing she cofounded, and Kourtney Kardashian has Poosh, a wellness-oriented lifestyle e-commerce and content web site.
Jenner herself said that the combination of trusting her intuition and listening is the secret sauce. “I don’t think you have to have all of the experience in the world,” she said, “but wisdom is really important. And it’s a learning experience along the way.”
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