HEARST COMES BACK TO PIB
NEW YORK — Hearst Magazines, which abruptly pulled out of Publishers Information Bureau last month, contesting the counting of ad pages in a Conde Nast financial supplement, has returned.
In a meeting Monday, a PIB committee unanimously adopted a new methodology regarding the tracking of ad pages.
According to sources, the committee agreed to count ad pages in three categories: core, which is scheduled advertising; unscheduled categories that include all advertising from extra, bonus or test issues, and advertising supplements. Everything would be combined into one total, but when the numbers were reported, there would be separate columns designating the category from which the ad pages came.
Representatives of Hearst Magazines, Hachette Filipacchi, Conde Nast Publications, Time Inc., Gruner + Jahr, Reader’s Digest, Parade, Meredith and National Geographic voted.
K. Robert Brink, executive vice president of Hearst Magazines, who had resigned as chairman of the PIB committee over the Conde Nast ad dispute, was reinstated at the meeting.