PARISA’S BREAST STROKE: AFR Apparel International, maker of foundations under the Parisa by Amir label, will introduce its first line of women’s swimwear for resort. The collection will be unveiled at the Swimwear Association of Florida Show/Cruise ’98 at the Miami International Merchandise Mart & Radisson Center in Miami, July 19 to 24.
The line of contemporary swimwear will bear the Parisa by Amir label, and will be manufactured at the company’s Van Nuys, Calif., facilities.
Distribution is aimed at specialty stores and department stores. First-year wholesale sales in 1999 are projected at $6 million, said Amir Z. Moghadam, chief executive officer. He expects wholesale sales of $2.5 million for the rest of 1998, including some private label swimwear the firm has been testing.
The swimwear will feature cup sizes 34A to 36D. Moghadam said maillots and two-piece styles will have “value-added” detailing, including adjustable straps, nonabsorbent contoured foam cups, back closures and cushion-tipped underwires on bra cups for comfort.
BEDDING NEUBURGER: Sleepwear designer Karen Neuburger has signed a licensing agreement with Fab Industries to produce a line of knitted T-shirt bedding by Karen Neuburger. The printed bedding is made of 100 percent cotton knit, which is common in T-shirts.
First-year wholesale sales projection is $8 million, said Neuburger. Distribution is aimed at major department and specialty stores. Shipments begin in September.
“T-shirt bedding is a class of business that’s been doing very well in the bedding industry,” said Neuburger. “This is a perfect niche area for us. Stores with home accessories departments plan to merchandise my bedding in those areas, and some stores plan to also merchandise my bedding with my sleepwear in sleepwear departments.”
Neuburger said the launch would feature a print called Angel Network, which features multicultural angels in green and blue on a white ground. The print — which was created for Oprah’s Angel Network Foundation, an organization founded by talk show host Oprah Winfrey — will be used in Neuburger’s sleepwear for misses’ and juniors.
Neuburger said all profits from bedding sales for fall and holiday will be donated to the foundation, which funds college scholarships for underprivileged children and provides materials to build homes for the poor.
Four other prints will follow: a design of big yellow daisies, bumblebees and blue clouds; a blue and lavender print of cabbage roses and stripes; a green, blue and yellow print of stripes and white daisies, and a butterfly and poppy motif in yellow and periwinkle.
MARKET DATES: The Intimate Apparel Council has set the market week dates for the 1999 innerwear market.
The number of market weeks will remain five for 1999, said IAC chairman Charles Komar, who is also president of sleepwear firm Charles Komar & Sons. “The decision is based on our objectives to best serve the needs of both the sleepwear and foundations sectors,” he noted.
The 1999 market dates are: Jan. 11-15, March 8-12, May 17-21, Aug. 913 and Nov. 1-9.