THE NEXT WAVE
Here’s a look at some new fragrance offerings for summer and fall.
Lancome’s O Oui
Item: Eau de Toilette (2.5-oz., priced $45)
Launch: July
Sales Projection: $40-45 million retail, first 12 months
Distribution: 2,200 doors
Estee Lauder’s Dazzling Gold and Dazzling Silver
Item: Eau de Parfum (0.5-oz., priced $26)
Launch: August
Sales Projection: $75 million retail, first 12 months
Distribution: 2,200 doors
Elizabeth Arden’s Splendor
Item: Eau de Parfum (2.5-oz., priced $37.50)
Launch: September
Sales Projection: $50 million retail, first 12 months
Distribution: 2,500 doors
Ralph Lauren Romance
Item: Eau de Parfum (1.7-oz., priced $45)
Launch: September
Sales Projection: $53 million
Distribution: 1,500 doors
Chanel No. 5
Item: Eau de Parfum Spray (1.7-oz., priced $67)
Launch: September
Distribution: 3,500 doors
Chanel’s Allure
Items: Tender Bath Oils (6.8-oz., priced $35) and Tender Body Powder (3.5-oz., priced $48.50)
Launch: September
Distribution: 1,700 doors
Yves Saint Laurent’s Live Jazz
Items: Eau de Toilette (3.3-oz., priced $50), After Shave Lotion (1.6-oz., priced $24), All Over Shower Gel (6.6-oz, priced $22), and Stick Deodorant (2.5-oz., priced $15)
Launch: August
Distribution: 300 doors
Estee Lauder’s Pleasures
Item: Body Smoothing Spray (6.7-oz., priced $38.50)
Launch: August
Distribution: 2,200 doors
Yves Saint Laurent’s
Item: Perfumed Body Mist (3.3-oz., priced $55)
Launch: June
Distribution: 2,200 doors
Clinique’s Aromatics Elixir
Items: Sheer Body Mist (6.7-oz., priced $25) and Candle (priced $18)
Launch: December (body mist), October (candle)
Distribution: 2,000 doors
Clinique’s Happy
Item: Solid Perfume (priced $20)
Launch: November
Distribution: 2,000 doors
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Prescriptives’ Flirt
Item: Refillable Purse Spray (priced $37.50)
Launch: October
Distribution: 850 doors
Prescritives’ Calyx
Item: Refillable Purse Spray (priced $37.50)
Launch: October
Distribution: 850 doors
Tiffany for Men Sport
Item: Cologne (3.4-oz., priced $60)
Launch: September
Distribution: 750 doors
Moschino’s Uo
Item: Eau de Toilette (4.2-oz., priced $65)
Launch: May
Distribution: 58 doors
Hermes’s Rocabar
Item: Eau de Toilette (3.3-oz., priced at $70)
Launch: May
Distribution: 150 doors
Van Cleef & Arpels’s Eau du
Item: Eau de Toilette (3.4-oz., priced $50)
Launch: May
Distribution: 1,000 doors
Van Cleef & Arpels’s First
Item: Eau de Toilette Natural Spray with Swarovski crystal ring (2-oz., priced $75)
Launch: September
Distribution: 120 doors
Guerlain’s Vega
Item: Limited edition Perfume in reproduction of original 1936 Baccarat bottle (2.4-oz., $1,200, with a production run of 853 units)
Launch: July
Distribution: 25 doors
Hanae Mori’s Haute Couture
Item: Eau de Toilette (1.7-oz., priced $60) and Eau de Parfum (1-oz., priced $60)
Launch: May
Distribution: 17 doors
Jean Patou’s Joy
Item: Limited edition Solid Perfume (priced $115, with a production run of 2,500 units)
Launch: September
Distribution: 500 doors
Vicky Tiel’s Ulysse for Men
Item: Eau du Parfum (3.3-oz, priced $80)
Launch: May
Distribution: 31 doors
Vicky Teil’s Venus de l’Amour
Item: Eau de Toilette (3.3-oz., priced $57)
Launch: June
Distribution: 31 doors
Rodier
Item: Eau de Parfum (3.3-oz., $75)
Launch: June
Sales Projection: $8 million retail, first 12 months
Distribution: 450 doors
Oscar de la Renta Parfums’ Oscar
Item: Eau Activee (3.3-oz., priced $40)
Launch: June
Distribution: 2,200 doors
Boucheron
Item: Alcohol Free Eau de Toilette (3.4-oz., priced $55)
Launch: June
Distribution: 500 doors
Boucheron’s Jaipur
Item: Alcohol Free Silky Mist (3.4-oz., priced $50)
Launch: June
Distribution: 500 doors
Sheer Halston
Item: Eau de Toilette (4.2-oz., priced $40)
Launch: August
Distribution: 1,500 doors
Aromatique’s Orange and Evergreen
Items: Potpourri (14.5-oz., priced $20) and Candle (priced $12.50)
Launch: June
Sales Projection: $3 million retail
Distribution: 900 doors
Giorgio Armani Parfums’ Acqua di Gio
Items: Pure Exfoliating Gel (6.7-oz., priced $27.50) and After Shave Balm (3.4-oz., priced $39.50)
Launch: May
Distribution: 1,500 doors
Burberry’s Week End
Items: After Shave Balm (3.3-oz., priced $24), Perfumed Body Lotion for Women (6.6-oz., priced $26), and All-Over Shampoo for Men (6.6-oz., priced $20)
Launch: May
Distribution: 800 doors
Perfumes Isabell
Item: Flowering Lemon Kitchen Candle (priced medium $20, large $38, set of three medium $45)
Launch: June
Distribution: 118 doors
Jil Sander’s Jil
Item: Gentle Exfoliating Shower Gel (5-oz., priced $30)
Launch: June
Distribution: 83 doors
Annick Goutal’s Petite Cherie
Items: Translucent Soap (priced $18) and Body Creme (5-oz., priced $70)
Launch: June
Distribution: 150 doors
Jean Paul Gaultier Summer Collection
Item: Alcohol Free Mist (3.3-oz., priced $65)
Launch: June
Distribution: 1,500 doors
Escada’s Sunny Frutti
Items: Eau de Toilette (3.4-oz., $65), Alcohol-Free Eau Fraiche (2.5-oz., $30), Shower Gel (5.1-oz., $25) and Body Lotion (5.1-oz., $30)
Launch: May
Distribution: 450 doors
Issey Miyake’s L’Eau d’Issey
Items: After Sun Moisturizing Gel (6.7-oz., priced $35), Alcohol Free Sun Mist (3.3-oz., priced $60) and Perfumed Hair Shine Spray (2.5-oz., priced $30)
Launch: June
Distribution: 500 doors
Givenchy’s Organza
Item: Alcohol Free Mist (3.3-oz., priced $65)
Launch: June
Distribution: 1,500 doors
Halston Z for Men
Item: Eau de Toilette (4.2-oz., priced $40)
Launch: August
Distribution: 1,500 doors