HILFIGER INKS LICENSE DEAL FOR SOCKS
Byline: Rosemary Feitelberg
NEW YORK — Tommy Hilfiger Corp. has signed a licensing deal with Mountain High Hosiery for a line of women’s socks.
Anklets, trouser socks and athletic socks will be featured in the fall line, which is being rolled out in October at 600 doors that sell Tommy Hilfiger sportswear, according to Michael Speyer, chief executive officer of Mountain High Hosiery.
He declined to give a projected volume.
Mountain High, based in San Diego, already produces Hilfiger socks for men and children, Jockey For Her socks in Canada and women’s private label legwear.
The company also makes licensed socks for Hugo Boss, Mossimo and Bert Pulitzer.
“We have been increasing our women’s product offerings since the launch of women’s sportswear in the fall of 1996,” Hilfiger said in a statement.
“With women’s footwear rolling out in August, it was a natural progression for us to follow with socks.
“We have built a successful men’s, boys’ and infants’ and toddlers’ business with Mountain High, and look forward to another great partnership with them in the women’s area,” he added.
The new Hilfiger line will be displayed exclusively at the designer’s showroom here. Susan Myers, national sales manager for Mountain High, will oversee the Hilfiger women’s division.
The 40-piece spring collection will wholesale from $2.70 to $5.60.
There are no plans now to produce tights, but the company might exercise that option as the sportswear collection expands, according to a Hilfiger spokeswoman.
In addition to the hosiery, Hilfiger licenses his name for women’s fragrance, sunglasses, sleepwear and footwear.
Hilfiger works with 14 companies on a variety of licensed products.