DKNY ACCENTS JEANS, ACTIVE LINE
Byline: Wendy Hessen
NEW YORK — Now that the DKNY Jeans and Active apparel collections are in the hands of its licensee, Liz Claiborne, Donna Karan International is turning its attention to accessories for each of those brands.
The lines of handbags, footwear and some small leather goods and belts are meant to have their own identity and will be run as separate businesses, according to Anna Bakst, president of accessories and shoes at Donna Karan.
Both collections have been developed and produced in-house and will appear on selling floors in October.
“We’ve targeted 300 doors domestically in this first season and will be rolling out shop concepts to house each business with specific fixturing that will showcase each brand’s personality,” said Bakst.
Bakst described DKNY jeans as being “about casual comfort, and streetwear, Friday wear and travel-inspired, with a color palette that takes a cue from workers, like construction orange, or softer sweatshirt colors like gray and baby blue.”
The Active looks will be sports related, running the gamut from looks for spiritual, meditative exercises like yoga or Pilates to basic gym and functional styles and those for specific sports. Colors are bolder and more graphic, and there are a significant number of logo products in bright colors like acid green-yellow, primary reds, yellows and blues and silver, with reflective tape accents.
While the looks are distinctly different, prices will be similar; 90 percent of each line will wholesale for less than $50. The launch collections include 25 to 30 styles each.