BYBLOS HIRES ADAM HAIKARA AS SALES EXEC
NEW YORK — Adam Haikara has joined Byblos SpA as director of sales for the North American region, a new post.
Most recently, he was men’s sales director at Aeffe USA for all divisions of Moschino Uomo and Jean Paul Gaultier Men. Earlier, he was Northeast sales manager at Hugo Boss.
Haikara will be responsible for developing the Byblos brand in the North American market and overseeing sales and distribution of the women’s and men’s ready-to-wear collections, as well as the licensed accessories lines.
The next Byblos collection will be presented July 1 during the upcoming men’s ready-to-wear collections for spring 1999 in Milan. This collection will mark the debut of John Bartlett as Byblos’s creative director.