Louis Vuitton has provided luxury luggage for travelers since 1854. Now, 144 years later, the company has come up with the Louis Vuitton City Guide to help globetrotters explore the world. The first set of guides, available at the end of this month in Vuitton stores internationally, is devoted to Europe.
Seven volumes cover 30 European cities and there are more than 1,000 pages filled with data about hotels, restaurants, bars, art galleries, tea salons and recommended walking or driving tours within, or on the outskirts of, cities.
Vuitton expects to bring out future editions of the City Guide for other continents and major cities. The concept, established by Vuitton marketing and communications director Jean-Marc Loubier, is to give users an insider’s look at every city’s special, lesser-known places in addition to its classic favorites.
“We are constantly thinking about making the art of travel live, developing products that correspond to today’s way of life,” said Loubier.
“I have always dreamed of doing a guidebook, and we began working on the project two years ago. The idea is to give someone the feeling that once they arrive in a city, they are part of it.”
The guide is meant to interest locals. Thirty staffers worked on it and several writers contributed to each city’s excerpt.
Each of the seven volumes has information on three to five cities. These mini guides are small enough to fit into a typical date book or slide into a purse. The set retails for $50, and is available in French or English.

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