CLAY COX’S NEW DIGS
ATLANTA — “I am cut from a different cloth,” says accessories rep Clay Cox, “and I think it shows.”
You can say that again. After 10 years of working from home, Clay Cox has moved his unusual merchandise mix from his home office to a full-fledged showroom at the Atlanta Apparel Mart.
Cox started in the jewelry business by representing Navajo jewelers. From there he moved to London. A direct importing business brought Cox to Atlanta, where he has been based ever since.
Cox calls himself a “road warrior,” traveling constantly throughout the Southeast. This extensive travel has created over 600 active accounts for Cox, selling to stores such as Mitzi and Romano and The Junkman’s Daughter in Atlanta, Nordstrom and Disney gift stores in Florida.
Cox carries over 23 lines in his showroom at any given time. Lines include: Tomas, a sterling silver and vermeil jewelry line geared toward a younger audience; Courage, a unisex line of contemporary silver and leather jewelry, and Seema Designs, which is a large collection of sterling silver and semiprecious stone jewelry. All lines are moderately priced with wholesale price points from $4 to $20.
Cox’s mixture of lines is different from that of any other showroom. In addition to the jewelry and accessories lines he represents, Cox also carries home and gift items as well as souvenir items. His selection of new age gifts, incense and hemp products have been wildly successful.
This wide range of merchandise is the main reason for the creation of a showroom at the Mart. “Our customers really like being able to see the mixture of lines all together in the showroom. It’s much more time effective, as well. It’s also been great for us because we are able to get traffic from the gift mart as well as the apparel shows.”
But there was also a more personal reason behind the move. “I just felt it was time. I have been in this business for over 20 years. Most of that time, I was working out of my home office. After a while, you just feel like you need a divorce from it. I decided it was time to have a work life and a home life. So that’s what I did.”