NEW WAY OF LOOKING AT BEAUTY
Byline: Pete Born
NEW YORK — BeautyCares/HairCares, a nonprofit organization that has been raising money to help AIDS victims since 1989, will get a boost this May with the publication of a book, entitled, “What Is Beauty? New Definitions From the Fashion Vanguard.”
Put together by editor in chief Dorothy Schefer, a former Mirabella beauty editor, the book offers personalized definitions of beauty — both in words and pictures — from photographers, writers, editors and fashion designers.
Isabella Rossellini wrote the introduction, and Bruce Weber added a foreword. Schefer noted that Weber had written letters to 40 photographers asking them to donate their work. A total of 75 are represented in the book.
The volume is being published by Universe Publishing, a division of Rizzoli International Publications.
Schefer said the goal was to produce a “thought-provoking record” reflecting a new way of looking at beauty. What better source, Schefer said, than “to go to the people who create the images and to go to the voices that create the ideas.”
The completion of the book will be marked with a press conference and reception in the Bryant Park fashion tents following the Todd Oldham show.
The party, planned for 400, will be sponsored by the professional film division of Eastman Kodak, which will also play a role in the fund-raising activities. According to Vicky Lewis, manager of the commercial photographer’s segment at Kodak, the company will donate a percentage of film sales and produce enlargements of the 75 photos from the book.
Those blowups will be auctioned at an event being planned for New York in June. As a preview in late April, the photographs will go on display in 10 cities in Spa Thira laser hair removal salons.
According to BeautyCares, Spa Thira, based in San Diego, is the first sponsor to donate $100,000. Schefer said she is now approaching other beauty care companies. She hopes to raise $1 million from donations, ticket sales and proceeds for the auction and book revenue.
Schefer said she expects the book to generate at least $100,000, with a 12 percent royalty going to BeautyCares. The book, which has an initial print run of 30,000 copies, will be priced at $25 a copy.
HairCares was founded by hair stylist Marc Pipino, who remained at the head of the organization after it merged with BeautyCares a year ago.