FILA WILL OUTFIT CREW AT 7TH ON SIXTH SHOWS
Byline: Rosemary Feitelberg
NEW YORK — Fila is making a run up Seventh Avenue.
The athletic footwear and apparel maker has finalized a deal with 7th on Sixth to provide more than 436 outfits for volunteers and crew working during the New York Collections.
This marks the first time the Council of Fashion Designers of America, which organizes 7th on Sixth, has entered into a formal agreement to outfit its staff and volunteers.
In the past, Gap, Joe Boxer, Nautica and Tommy Hilfiger were “very generous” in donating apparel for volunteers, said a CFDA spokeswoman.
Fila is providing jumpsuits, long-sleeved and short-sleeved polo shirts, basketball pants, golf jackets, flat-front trousers, anoraks, twill shirts, neckties and canvas Fila footwear for the men and women who work behind the scenes at 7th on Sixth.
A variety of volunteers, including security guards and bus drivers, will wear Fila apparel and footwear from head to toe.
Shirts, jackets and jumpsuits carry the 7th on Sixth insignia and the Fila logo.
“This is an investment for exposure and an opportunity to work with the fashion community,” said Doug Eichman, senior vice president for FilaSport.
“A lot of people in the industry perceive us as an athletic footwear company. But our niche has always been a fashion athletic company,” the FilaSport executive noted.