LAUREN RINGS UP $1.27 MILLION IN 4-DAY SPRING TRUNK SHOW
NEW YORK — Ralph Lauren’s spring trunk show at the Madison Avenue flagship here generated $1.27 million in sales over four days, the company said. In addition, Lauren presold $65,200 in Ralph Lauren Collection accessories.
The trunk show, held for Lauren’s best retail customers, took place Jan. 14-17.
Last year, Lauren’s spring trunk show brought in $500,000 in sales over a three-day period, Jan. 23-25.
His biggest trunk show to date was held last June, ringing up $1.4 million in fall merchandise over four days.
At this year’s event — which also had informal modeling — the Collection bestsellers were a red striped sleeveless turtleneck top at $295 (34 units sold) and olive double-slit skirt at $550 (19 units); white stretch caddis flat-front slim pants at $795 (25 units), and a white stretch caddis single-breasted flat-pocket jacket at $1,600 (18 units). Other top sellers included a navy double-slit skirt at $550 (23 units); a navy sleeveless crewneck crop top at $295 (19 units); a red striped off-the-shoulder longer dress at $895 (17 units); an indigo batik one-shoulder long dress at $850 (17 units); a red silk strapless long dress at $1,900 (16 units); a red beaded long slipdress at $3,000 (six units), and a black hand-painted skirt at $7,500 (five units).