PARIS GETS VALENTINO’S V-ZONE; GIGLI BACK IN MILAN

Byline: Samantha Conti

MILAN — Milan is up one designer — and down another — for the upcoming fall collections.
After eight years of showing in Paris, Romeo Gigli is returning to Milan. Meanwhile, Valentino has opted to present its new V-Zone collection in the French capital. Originally, the company said it would unveil the line here during the fall ’97 collections.
The Gigli show will take place at 9 a.m. on March 9, the final day of the Milan collections, although no venue has been confirmed.
“Milan has once again become the world capital of ready-to-wear, but that’s just one reason I want to return,” Gigli said in a statement. “I want to take part in the small renaissance of Italian design that’s taking place in a variety of sectors. Not since the 1970s has Italy shown such vitality in its search for new forms of expression and new languages.”
Gigli began showing in Paris in March 1989.
Valentino chief executive officer Giancarlo Giammetti said the company decided to present its new, younger line alongside its signature ready-to-wear collection in Paris. He said the house was still looking for a place to show V-Zone.
“Milan just didn’t inspire us very much,” said Giammetti. “We don’t feel very much at home.”
He said Valentino had discarded London and New York as potential venues and opted for Paris where the designer is looking for offices.
Industry sources said Valentino wasn’t able to find a location it liked in Milan or a good slot on the show calendar. At press time, Valentino was not even sure it would be presenting its established Oliver collection in Milan.

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