SIDELINES

COMPETITOR’S NEW LOOK: The Competitor, a wholesale and mail order business for competitive figure skating wear and dancewear, is offering 75 styles for skaters this year — nearly twice as many as last year.
Retail sales, which exceeded $1.5 million in 1996, are expected to jump 70 percent this year, said Cindy Brittain, vice president of sales and marketing for the Jesup, Ga., firm. Wholesale prices for the line range from $80 to $185, with $130 dresses the most popular wholesale price point, she said.
Tonia Kwiatkowski, 1996 U.S. figure skating silver medalist, is a model in the company’s catalog.
Having produced dancewear since the Sixties, The Competitor decided to branch into competitive skating apparel 18 months ago. Most skaters spend $200 for performance costumes designed by seamstresses in their respective areas, Brittain said.
More than 10,000 catalogs are being sent to coaches, skating rinks, instructors and consumers.

CHAMPION GOES CORPORATE: Champion Products, a division of Sara Lee Corp., has signed its first deal to produce activewear with a corporate logo.
Champion has teamed with HA-LO Industries, Inc., a special events coordinator based in Niles, Ill. HA-LO, which has 700 sales representatives, has exclusive rights to market branded Champion apparel to corporate accounts.
Designed for such occasions as corporate athletic events or seminars, the activewear will carry the Champion logo as well as the logo of each respective corporation.

REEBOK’S RAP: Snoop Doggy Dog is expected to be rapping with pro basketball standouts Alan Iverson and Shaquille O’Neal on Saturday at a party sponsored by Reebok at the Rock & Roll Hall of Fame & Museum in Cleveland.
Iverson and O’Neal, who endorse Reebok, will be in Cleveland for the National Basketball Association’s All-Star Game, scheduled for Sunday. Both players asked to perform with Dog, a Reebok spokesman said.

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