NEW YORK — Bloomingdale’s has named Tony Spring senior vice president for marketing, filling a position that’s been vacant for two years. He assumes responsibilities that have been handled by the store’s chairman and chief executive officer, Michael Gould.
Gould stepped up his marketing role after Chris Miller, who held the title of executive vice president of marketing, left the company.
Commenting on Spring’s appointment, Gould said, “This is a chance to ratchet up our marketing efforts. Someone has to be there on a regular basis.”
Spring was senior vice president of home furnishings, with responsibilities for housewares, food, tabletop, luggage, stationery and restaurants. He joined Bloomingdale’s in 1987 as a department manager in the White Plains, N.Y., store.
In his new job, Spring’s responsibilities include advertising, marketing to international customers and U.S. customers who live more than 50 miles from Bloomingdale’s stores, building Bloomingdale’s sales with its most loyal customers and special events. He reports to Gould.
Anne Keating, vice president of public relations and special events, will continue to report to Gould on public relations and corporate philanthropy, though she now reports to Spring on special events.

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