RAY-BAN PARTIES FOR PRIME TIME
Byline: Kristi Ellis
LOS ANGELES — The Fox Network and Ray-Ban got together to throw a launch party for Aaron Spelling’s new TV series “Pacific Palisades” at the Eclipse restaurant in Beverly Hills last Monday.
Cast members turned out along with Joan Collins, Tori Spelling, Aaron Spelling and wife, Candy, who joined everyone in selecting a free pair of Ray-Bans.
“Aaron Spelling has been such an icon in setting styles with ‘Charlie’s Angels,’ ‘Melrose Place’ and ‘Beverly Hills 90210,”‘said Scott Woodward, Ray-Ban’s director of global image marketing. “It is critical for us to be tied into Hollywood.”
Woodward, who was recently promoted, is working to build a consistent image in the U.S., Asia and Europe.
“Pacific Palisades,” which premiered last Wednesday, focuses on the lifestyle of young professionals who have it all.
On the episode airing this Wednesday, characters will wear two new Ray-Ban styles, Predator 2 and Daddy-O.
The Predator 2 is a wrap silhouette in brown tortoise with brown tinted polarized lens, while Daddy-O is in tortoise and is reminiscent of a Fifties jazz musician look. The styles won’t be in stores until this summer.
Ray-Ban is also launching a new TV commercial this month featuring its tie-in with the feature film “Men in Black,” to be released this summer. The commercial will highlight the movie’s leads, Will Smith and Tommy Lee Jones, sporting the Predator 2 sunglasses.
Ray-Ban will also launch a commercial and print campaign in conjunction with MTV this Spring to target the youth market.