NEW SOFT GOODS GROUP TO MULL INTEGRITY OF BUSINESS DATA AND MARKET RESEARCH

NEW YORK — A new nonprofit association will meet April 17 in Chicago to discuss prospects for improving the integrity of business information and marketing research used in the soft goods industry.
The group was formed last month under the title Softgoods Information and Research Coalition Inc. and includes research professionals from mills, manufacturers and retailers of soft goods — apparel and home furnishings. SIRCI is chaired by David V. Spangler, manager of business research group, men’s division of Levi Strauss & Co., and its board is made up of Dawn Day, manager of marketing research at Sara Lee Knit Products; Joan Greene, market research manager of Wrangler, and Laura Kenney of Cone Mills.
SIRCI’s meeting in Chicago is themed “SIRCI looks into the crystal ball” and will feature presentations on the long- and short-term prospects in the apparel industry and a report on a survey conducted of SIRCI members and prospective members to determine their priorities and what would bring them together as a group.
In addition to improving the availability of soft-goods data and research, SIRCI will provide a forum for communication and development among research professionals, its organizers said. The group plans to develop industry guidelines, training programs and publications and will hold periodic conferences.
Speakers scheduled for the Chicago event include Phil Black of The Apparel Strategist, Dave Gordon of Angell Associates; Joan Greene; Robin Lewis, vice president, group executive editor of WWD and Daily News Record, and Judy Russell, a marketing and strategic planning consultant.

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