LEGBEAT

OUTDOOR STUFF: Ridgeview Inc., a Newton, N.C., legwear maker, has signed a deal with The Coleman Co., which makes portable coolers and camping equipment, to produce a line of socks carrying the Coleman label.
The 14-piece women’s collection, which wholesales from $3.25 to $5, was introduced for fall retailing last month. Designed for the outdoor market, Coleman legwear is offered in three categories: hiking and camping; hunt and thermal, and sports and casual.
The collection will be sold at department stores and outdoor specialty stores. First-year projected wholesale volume is $400,000, according to Ander Horne, vice president of sales and marketing.

SOCK PLAY: A pair of American Essentials argyle socks gets a lot of play in the new comedy “Psychopathia Sexualis,” which has its official opening at New York’s Manhattan Theatre Club on Wednesday night. Written by John Patrick Shanley and directed by Daniel Sullivan, the play centers on a man, his fiancee, his friends, his psychiatrist — and how the socks bring them all together.
As the sponsor of the opening night party at the Harley Davidson Cafe, American Essentials expects to give away 350 pairs of socks to guests at the event. During the show’s run, American Essentials signage is being posted in the theater. The company also gets a credit in the Playbill.
“Rarely is there a play where a leading star is a pair of socks,” said Jordan Lipson, president and chief executive of American Essentials.
“In the future, we hope to see more apparel companies getting involved with the theater,” said Anne Holmes, associate director of development and director of sponsorship for the Manhattan Theatre Club.

NO-RUN TURNER: “You’re not going to believe this, but I don’t get a run,” exclaimed Tina Turner, the leggy spokesmodel for Hanes Hosiery on her favorite sheers.
The rocker made the revelation Wednesday at New York’s Radio City Music Hall when sponsor Hanes Hosiery officially kicked off the U.S. part of Turner’s “Wildest Dreams” tour.
As part of the tour, Hanes will host regional department store promotions with in-store televised clips of the concert and appearances hooked to new Hanes products. The special events will run through July, when the tour concludes at Radio City.
At last week’s event, Turner was wearing Hanes Resilience pantyhose, reported Joseph Heid, senior vice president of Sara Lee Corp., Hanes’s parent company.
“She’s definitely a five-time-a-week user,” Heid said.

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