LIZ CLAIBORNE WILL ADD E PLUS-SIZE LINE

NEW YORK — Liz Claiborne is coming out with yet another new line. Called E, the line, which will be marketed under its Elisabeth division, is aimed at the plus-size customer, with a group of must-have fashion essentials for the season. It will make its debut at department stores in August.
“Everyone is coming out with a line of fashion essentials for the regular-size woman, but there seemed to be a void in the plus-size market,” said Lisa Versacio, vice president and general manager of Elisabeth.
The first shipment will feature 16 items that include zip leather jackets and vests as well as viscose shirts and long knit button-down cardigans.
The line wholesales from $25 to $100, priced between Elisabeth Sport, a casual line, and Elisabeth Collection, a career line.
E will be merchandised near Elisabeth’s casual and career collections.
Versacio declined to offer sales projections for E.

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