DIFFERENT DIRECTIONS: Kirshenbaum, Bond & Partners and Emanuel have parted ways due to creative differences. Kirshenbaum, which resigned the account, had handled the campaign for spring/summer, and the ads are running in March and April magazines. According to Maura DeVisscher, chief executive officer of Emanuel, the company plans to bring the account in-house.
HELLO, SAILOR: Carrie Donovan, that doyenne of fashion reporting, has become a consultant to Old Navy, concentrating on marketing and advertising. She will give up her fashion column in Allure — the last one will appear in April — which she has done for the past two years, and Polly Mellen will now write two fashion pages instead of one.
“This store is fabulous,” said Donovan about Old Navy, a rapidly growing, lower-priced division of Gap Inc. “Everyone thinks all they have is jeans and T-shirts, but there are fabulous, sporty, fresh fashions. And all these bath products, packaged so simply. Well, I bought enough bubble bath to keep me in suds the rest of my life, all for $20.02.”
Donovan will work on Old Navy’s ad campaigns, reporting to Richard Crisman, vice president of marketing.
Donovan noted that this new move fills a prescription that was given to her once by Diana Vreeland. Early in her career, Donovan went to Vreeland for advice about whether to accept a particular job offer. “It’s not good enough for you,” Vreeland told Donovan. “You should be working for some huge company. My dear, you’ve got the common touch!”
“She’d be smiling right now,” said Donovan.
COMIC RELIEF: It’s the latest spin on the advertorial game: Lancome has hired New Yorker cartoonists to develop a series of 12 ads that will run in special New Yorker issues throughout the year. The first, drawn by Frank Modell, will appear as one-third of a page in the Feb. 24 double issue on “Crime and Punishment.” The cartoon shows a woman, lawyer and judge. The lawyer points to the judge and says, “I object! The witness is concealing evidence of aging, using Renergie Creme.”
“We’re always looking at new avenues for our advertising message to stand out,” said Margaret Sharkey, deputy general manager and senior vice president, marketing and advertising at LancOme. “We want to introduce the Lancome message to a new woman who, we think, will respond to these ads.”
SISCHY SIGNS UP: Ingrid Sischy is spreading her wings again. Only a few months ago she resigned as a staff writer at The New Yorker to concentrate on her duties as editor in chief of Interview, but Graydon Carter has just hired her as a contributing editor at Vanity Fair, where she will write about contemporary art and photography. Sischy, who’ll continue as editor in chief of Interview, is the third writer in the past two years to leave The New Yorker for Vanity Fair. The others are Marie Brenner and James Wolcott.
DISCOUNTS ‘R’ US: It may be old hat on the publishing side, but Marie Claire is now taking the idea of discounting to the editorial side. Affixed to the cover of the March issue is a credit card, good for discounts, ranging from 15 to 20 percent at Express, French Connection, Georgiou and Rampage for one month. “It’s entirely an editorial idea,” said Glenda Bailey, editor in chief of Marie Claire, explaining it’s a concept she developed earlier at British Marie Claire.
ISAAC TAPS CRAWFORD: Move over Natalie Portman and Diane Lane. It’s back to the supes, as Isaac Mizrahi has tapped Cindy Crawford as the new Isaac model.
“Cindy’s the greatest star to me,” said Mizrahi. “I look at her as one of the most glamorous, sexy women in America. She’s a media star and she’s a good age and speaks to women a lot. She’s not a kid.”
The spring campaign, shot by Dewey Nicks in Big Sur, Calif., shows Crawford in a centerfold spread, as well as frolicking on the beach.
The ads will appear as a six-page insert in the March issue of Vogue, as well as in the March and April issues of Harper’s Bazaar, Elle, W, New York magazine, Marie Claire, Glamour, Cosmopolitan, Paper and the New York Times “Fashions of the Times.” In addition, the ads will run on 100 Super King buses in New York during March.