KNOXVILLE, Tenn. — Macy’s West executive William D. Cappiello has been named president and chief executive officer of Parisian Inc., the 39-unit specialty chain operated by Proffitt’s Inc.
Cappiello succeeds Donald E. Hess, who has been named chairman of the Proffitt’s division and will serve in that capacity through the end of 1997.
Since June 1993, Cappiello has served as executive vice president of merchandising for Macy’s West, where he was responsible for women’s apparel. Cappiello was been with Macy’s since 1971.
At Parisian, he will report to Robert M. Mosco, president and ceo of Proffitt’s Merchandising Group, and R. Brad Martin, chairman and ceo of Proffitt’s Inc.
In a statement, Martin said, “Under the leadership of Donald Hess and his father Emil before him, Parisian has become the leader in fashion and service in the markets it serves.
“Since the merger with Proffitt’s, Donald has led Parisian as it repositions itself for further growth.
“We are delighted that he has agreed to advise Bill Cappiello during the transition period at Parisian.”
Proffitt’s acquired the Parisian chain for approximately $210 million in cash and stock in July of 1996.
In total, Proffitt’s operates 174 stores in 24 states and has annual sales of $2.3 billion.

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