DIOR COUTURE SALES UP 11%

PARIS — Continuing to push ahead, sales of Christian Dior Couture rose 11 percent in the first quarter ended March 31 to $57.2 million (332 million francs).
The results were reported Friday by the parent company Christian Dior group. The first-quarter gain follows an 18.8 percent sales gain in 1996 reported earlier last week.
In addition to owning Dior Couture — the fashion business of Christian Dior — the group holds a significant stake in LVMH Moet Hennessy Louis Vuitton, and its overall results largely reflect that holding. For the first quarter, the Dior group posted sales of $1.93 billion (11.19 billion), a gain of 65.6 percent, stemming primarily from LVMH’s January acquisition of control of DFS Group. On a comparable basis, Dior group sales were up 10.4 percent.
Profits for Dior were not reported.

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