SAK’S DOUBLE EXPOSURE
New York — Saks Fifth Avenue is seeing double this spring.
For its new designer catalog, it has created a two-volume edition, both featuring identical outfits.
“We put together one book with esthetics and image in mind, and a small price book,” said Sheri Wilson-Gray, senior vice president of marketing. “This way, we get you to look at the clothes twice.”
The two catalogs, which are encased in a cardboard box, were sent to 20,000 of Saks’ best designer customers. The cost of producing the catalogs was in excess of $500,000, the same as last fall, when Saks sent out a hard-bound black book called “Women.”
The spring image book, called “The Designers,” features a combination of sketches and photographs of 45 designer outfits. Each section is done by a different photographer or illustrator and is separated by a piece of white vellum, listing the designers in that particular group.
Among those featured are Romeo Gigli, Badgley Mischka, Calvin Klein, Donna Karan, Chanel, John Galliano, Sonia Rykiel, Prada, Ralph Lauren Collection, Ann Demeulemeester, Jil Sander and Alexander McQueen.
The photographers, who shot in New York, were Victor Skrebneski, Patrick Demarchelier and Charles Tracey. Illustrations were done by Michael Van Horn.
An accompanying catalog shows the same outfits, photographed on mannequins with wheels, with prices ranging from a $630 Sonia Rykiel dress to a $16,065 gown from Herve Leger.