MEMO PAD

WHAT A RELIEF: It’s not like Vogue to be prudish, considering it ran that notorious, much-rejected Benetton ad with the copulating horses last October. But Vogue has found its level of tolerance: A Candie’s ad that shows Jenny McCarthy, with her panties around her calves, sitting on the toilet, is just too much.
According to Trudy Larson, senior marketing manager of Candie’s, “We were surprised when they rejected it. Initially, Ron Galotti had accepted it and he gave us a page number, but then a rejection came from Anna Wintour.”
“There was a power struggle between Anna Wintour and Ron Galotti, and Anna won. We got caught in the middle,” explained Larson.
Not everybody at Conde Nast is so offended, however. The ad will run in the April issues of other company titles such as Mademoiselle, Glamour and Allure. Other magazines more accepting of Jenny’s rest stop include In Style, Marie Claire, Elle and YM, said Larson.
Wintour couldn’t be reached for comment. Galotti said, however, “It was the decision of the magazine not to accept the ad. We felt that the ad was not exactly a reflection of what we wanted Vogue to say. Taste is something very subtle, and a decision was made.”

SCHWINDEMAN TO POLO: Marian Schwindeman has been named senior vice president of global marketing for Polo Ralph Lauren, a new post. Most recently, she had been executive vice president of marketing and business development at Entertainment Weekly, and before that, was publisher at Premiere. She will report to Ralph Lauren for all creative aspects and Michael Newman, vice chairman for administrative purposes.

SMALL WORLD: Leslie Jane Seymour, beauty director of Glamour, has been named editor in chief of YM, succeeding Christina Ferrari, who left to develop a teen magazine for Time Inc. According to Ruth Whitney, editor in chief of Glamour, Seymour’s replacement hasn’t been named yet. Incidentally, Ferrari is Whitney’s daughter-in-law.

DRESS REHEARSAL: The Gap has launched two new interactive features on its Web site: One, called Get Dressed, allows visitors to try on custom outfits — mixing and matching the latest Gap fashions on Gap Man and Gap Woman models. The other, Tie Selector, allows customers to try Gap’s current selection of ties against a variety of button-front shirts, from classic white to striped and denim. Every four to six weeks, as the Gap merchandise offering changes, the site will be updated to reflect the new focus.

DEPARTURE AT HB: Roberta Tepper-Wolf has resigned as director of fashion advertising at Harper’s Bazaar after 18 years. She will open Roberta Tepper Communications on April 1, and it will handle advertising, media placement, image marketing, branding and licensing. Her successor hasn’t been named yet.

JANE TO JANE: Jane Larkworthy has been named beauty director of Jane. She was senior beauty editor of Mademoiselle.

FRAN TO VF: Fran Leibowitz has been named a contributing editor of Vanity Fair. In a letter to the staff, editor in chief Graydon Carter said Leibowitz “will apply her legendary wit and acute observational talents to a variety of social topics.”

THE COTTON EXPERIENCE: Cotton Inc. has invested $1.5 million to launch an interactive, reader-supported special section in Reader’s Digest over a nine-month period. The national program will ask the publication’s 53 million readers to submit personal stories that exemplify the phrase, “The Fabric of Our Lives.” The special section will launch in the April 1997 issue of Reader’s Digest and continue through December. Selected stories will appear in the section each month.

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