EILEEN FISHER TO LAUNCH BRIDGE ILINE
NEW YORK — Eileen Fisher, who has focused her 12-year-old business in the better arena, is expanding to bridge with a line called Eileen Fisher Collection. It will be shipped to upper-end department stores as well as a few of the designer’s freestanding stores in August.
“This was a natural extension of what we have been doing,” said Fisher. “We have developed a customer who is sensitive about fabrics, but there was a lot of frustration about the things we could not do. We had to pass up a lot of fabrics like heavier silks and cashmere to keep the prices in check.”
Eileen Fisher Collection will wholesale from $100 to $400. Its better-price collection carries an average wholesale price of $50. The less-expensive line offers mostly domestic fabrics, including cottons and linens.
The bridge line, which features doubleface wools from Italy, cashmeres and silks, offers Fisher’s signature look — fluid dressing. It includes sweaters, sweater dresses and jackets.
First-year wholesale volume is expected to be $8 million to $10 million, Fisher said. Last year, the firm posted a wholesale volume of $54 million and $19 million from its 12 retail stores.
In April, Fisher will move its showroom to 530 Seventh Avenue from 214 West 39th Street. The current showroom is 3,000 square feet; the new one will have 15,000 square feet.