MEMO PAD

RESTAFFING: Carlyne Cerf de Dudzeele, former co-fashion director of Vogue, has been named fashion director of Marie Claire. She succeeds Sciascia Gambaccini, who has joined Jane as fashion director.
De Dudzeele joined Vogue in 1985 and served as co-fashion director until 1994, when she became fashion editor at large. She left Vogue in 1995 to become a freelance fashion stylist.
In other news, Gloria Baum, who left as senior fashion market editor at Vogue in July, has been named market director of Marie Claire, succeeding Susan Cannon, who joined Jane as market editor. Mary Alice Stephenson, associate fashion editor of Allure, has become a senior fashion editor of Marie Claire.

PINTO TO HB: Kim Pinto has been named ad director of Harper’s Bazaar, succeeding associate publisher Susan Blank, who has returned to Conde Nast Publications as director of corporate sales. Most recently, Pinto was ad director of Stagebill.
Elsewhere, Deborah Marcogliese has been named ad director of George. She had been the magazine’s national sales director.

FULL CIRCLE: Perry Ellis is putting some marketing muscle behind its 360 Degrees fragrance. In addition to hiring Kelly Klein to photograph the spring campaign, it has selected Sarah Thomas and George Van Reenan to star in the ads. Previous ads have been still-lives. The campaign, shot in Miami, was directed by Sam Shahid of Shahid & Co., a New York ad agency.
Parlux, which owns the Perry Ellis Fragrances, spends in excess of $16 million a year on its Ellis scents for women and men. For 360 Degrees, the company will spend between $5 million and $6 million this spring, double last spring’s budget.
The new 360 Degree ads, which carry the theme, “It’s Where You Are,” will run in April in Elle, Vogue, W, Allure, Vanity Fair and Marie Claire.
In addition, it will appear on billboards in Times Square and Los Angeles.

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