JAY GREENBLATT EXECUTIVE VP AT MAIDENFORM

NEW YORK — Jay Greenblatt has been promoted to executive vice president and chief sales officer of Maidenform Worldwide Inc.
Greenblatt, who was formerly senior vice president of the True Form and Lilyette brands, succeeds James Mogan. As reported, Mogan joined Olga Co., a unit of The Warnaco Group, earlier this month.
Greenblatt, a 19-year veteran of Maidenform, will oversee sales of all Maidenform Worldwide products, which include the Maidenform, Self-Expressions, Lilyette, Subtract, Flexees and licensed Oscar and Oscar de la Renta brands, as well as private label.
Greenblatt, who is on the company’s executive committee, reports to Elizabeth J. Coleman, chairman and chief executive officer.
Hank Segal succeeds Greenblatt in his former post. Segal has been with Maidenform for 24 years, and was most recently vice president and sales manager of True Form and Lilyette.

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