NEW YORK — Donna Karan has dropped plans to open a 55,000-square-foot DKNY flagship in SoHo.
“At this point we are not looking at the SoHo space,” a Donna Karan spokeswoman said.
The site, at 387 West Broadway, between Broome and Spring Streets, was to be a “world of DKNY store,” as Stephen Ruzow, the company’s president and chief operating officer, put it in September.
Had the deal gone through, the DKNY store would have been the largest designer store in Manhattan. Currently, that ranking goes to Gianni Versace’s flagship on Fifth Avenue between 51st and 52nd Streets.
When it comes to signing a lease for a DKNY flagship here, Donna Karan can’t seem to make it to the altar. She has walked down the aisle twice but ended up getting cold feet.
Last summer, Karan closed in on a space on Madison Avenue and 60th Street opposite Calvin Klein’s flagship and Barneys New York, also for a DKNY flagship. Negotiations had lasted eight months and reached the point where leases were drawn up, and the site was taken off the market. But in June, Karan walked away from the deal.
“The status is the same on Madison Avenue and 60th Street,” a Karan spokeswoman said. “We have not ruled it out. We’re looking at many different places.”
As reported, Ruzow said the company is in discussions with an affiliate of Hotel Properties to form a joint venture to open six stores.
The stores are targeted for Manhasset, N.Y., Hawaii, Las Vegas, Boston and Manhattan, with a second store in New York or Hawaii.