NEW YORK — Joining the wave of designers opening stores in SoHo, D&G, the fast-growing secondary collection of Dolce & Gabbana, plans to open its first U.S. store at 434 West Broadway in August.
The 5,000-square-foot store, to be situated between Prince and Spring Streets, will open in a building that previously housed a small vertical mall, a Dolce & Gabbana spokeswoman said Monday. The building, which was completely rebuilt, also houses I. Natural, a cosmetics shop. Only the street level is being used for retailing.
Last fall, Rene Lezard, Vivienne Tam, Kate Spade and J. Crew opened stores in SoHo. Giorgio Armani has said he is targeting SoHo for an Emporio Armani unit.
Last year, Ralph Lauren was reportedly interested in opening a Polo Sport store in a large space on Greene Street. Calvin Klein bid on the Prince street space that J. Crew eventually signed.
A raft of others, including Helmut Lang and Gucci, are reportedly looking for space.
Volume at D&G, which did $92 million worldwide in 1994, is projected at more than $280 million by 2000. Last season, the designers showed the D&G women’s collection at the Bryant Park tents here for the first time.
The designers have not decided whether they will show the women’s D&G collection for fall ’97 in New York or Milan, a spokeswoman said.
The SoHo store will carry the D&G collections for men and women, the Dolce & Gabbana Jeans collection and the entire range of D&G accessories.
The other D&G boutiques are in Milan, Rome, Venice, Tokyo, Seoul, Singapore and Hong Kong.
As reported, Dolce & Gabbana is also planning to open a flagship at 765 Madison Avenue between 68th and 69th Streets in August.