L’EGGS NAMES JACKSON SMITH MARKETING VP
NEW YORK — Linda Jackson Smith has joined L’eggs Products, a unit of Sara Lee Corp., as vice president of marketing.
She is based at the company’s corporate headquarters in Winston-Salem, N.C., and reports to Linda Hefner, president of L’eggs Products.
Smith succeeds John Ceneviva, who was promoted last year to senior vice president and general manager for Sara Lee socks.
Most recently, Smith was director of marketing for Unilever’s Lipton Co. where she worked on the I Can’t Believe It’s Not Butter and Promise brands.
In her new job, Smith will oversee marketing activities for all L’eggs Products brands, including its most recent introduction, L’eggs Sheer Comfort pantyhose.
In March, the company will launch Sheer Comfort, one style of sheer pantyhose with spandex in every course. The new label, which wholesales for $3.24, is expected to be available in 29,000 doors by the end of June.