E.G. SMITH NAMES MALLET TO NEW POST OF PRESIDENT
NEW YORK — Laurie Mallet, who helped start and formerly served as president and chief executive officer of WilliWear, has joined E.G. Smith as president.
In this new post, Mallet reports to Eric Smith, designer and ceo of the socks and tights firm.
Mallet and the late designer Willi Smith started WilliWear in 1976 and built it to an international business doing $30 million in wholesale sales. Smith died in 1987, and in recent years, the WilliWear label has been licensed.
Mallet, who owns the rights to the label, has been working on licensing with Nash International, the licensing agent for WilliWear, and will continue to assist in that venture.
At E.G. Smith, she will work on domestic and international development of E.G. Smith products. She joins the company as it is in an expansion mode in Japan. E.G. Smith socks and tights are licensed there with Wix Corp., and Smith recently signed a deal with Crown Creative Corp. to market licensed E.G. Smith sportswear, accessories, rainwear, cosmetics and footwear in Japan. The new products will be introduced later this year.