JOGBRA TURNS 20: The original Jogbra has come a long way since its inception in 1977, when co-creator Hinda Miller sewed two jockstraps together to make a sports bra.
“We were tired of holding our breasts to keep them from bouncing while we jogged,” recalled Miller at a luncheon in her honor at the Penn Club in New York. The luncheon on Jan. 23 was organized by The Roundtable of Fashion Executives.
Today, Champion Jogbra is a part of the Champion division of Sara Lee Personal Products and is projected to generate annual wholesale sales of $100 million by 2000, said Miller, who now is vice president of communications for Champion Jogbra. Jogbra was acquired by Playtex Apparel in 1990 and became part of the Sara Lee stable of brands in 1991, when Sara Lee bought Playtex Apparel.
“We literally grew from a small, entrepreneurial company to a corporate megabrand. Sports bras are one of the most competitive [apparel] categories today, and Sara Lee has always kept the integrity of Jogbra products,” said Miller.
In addition to coordinating cotton and Lycra spandex bottoms and activewear items of fleece and jersey, Champion Jogbra’s newest idea for spring is a sports brief called Cool Moves. Four styles feature an antimicrobial crotch lining.
Miller noted that special events are being planned for Jogbra’s 20th anniversary, which will be promoted with in-store videos. Meanwhile, new point-of-sale materials for spring include an updated size chart called the Champion MCR (Motion Control Requirement) Fit center. The chart, which can be used with store fixtures, tells women how much support they need for their bust size, and which style of sports bra or sports top is best for different activities.