MICHAELS MOVES: Tony Michaels, the 56-year-old senior vice president of corporate creative and new projects at Cosmair Inc., will take early retirement May 2 to pursue a consulting career. He said he would like to work in publishing, magazine promotion or the film industry.
No successor has been named.
Michaels joined the marketing department of the Lancome division in 1978, rose to senior vice president, then moved up to corporate responsibilities. For a two-year stint, he headed marketing and advertising of Biotherm.
He will continue as a consultant to Cosmair.

EAU DE DIANE: Avon Products Inc. is working on a Diane Von Furstenberg fragrance, targeting a launch in the first quarter of next year. Plans call for an introduction in the U.S. with the possibility of a global rollout later, according to Avon executives. The bottle has been designed, but a name is still being discussed. The goal is to tie the fragrance to Von Furstenberg’s image as a fashion color authority.

THE GREAT ESCAPE: In its first promotional tie-in with another corporation, Calvin Klein Cosmetics is giving away trips for two to Club Med resorts from June through January.
Any shopper who visits one of Klein’s Escape fragrance counters and fills out a form is eligible in the drawings, which will result in two trips — valued at $2,400 apiece — each month to one of 12 Club Med locations.
Print advertising for the giveaway, featuring scented strips for the Escape and Escape for Men fragrances as well as the Club Med logo, first appeared in the May issues of Details, Road and Track and People.

BROADWAY SHOW: Pantene Pro-V joined the collection of media-hungry brands with billboards in Times Square this week with its own entry on the corner of 47th Street and Seventh Avenue. Procter & Gamble’s best-selling hair care brand has a high-wattage advertising campaign that includes print and TV and, starting last October, billboards. The Pantene Pro-V billboards are up in 30 markets nationwide and will continue indefinitely. Taglines in addition to the one used on the Times Square billboard (“Shine of the Times”) are “Repair Work Ahead” and “It’s Time to Shine.”

SHISEIDO SHIFTS: The Japanese firm Shiseido Co. Ltd. has established a regional headquarters near Paris for European markets and named as its president Yoshiyuki Nagai, formerly general manager of the company’s international business.
Regional headquarters will also be set up in the Americas and Asia/Oceania, although dates were not given. The new centers will assume many of the functions concerning overseas business that were previously handled in Tokyo.
Shiseido Europe S.A., which will be operational in 1998, will provide planning and marketing support for European affiliates and distributors and will develop new markets and businesses.

NIVEA COOKS: Nivea is offering its French customers a promotional “recipe booklet” that recommends using combinations of Nivea Creme and foods like oranges and olive oil to tackle common skin problems. Included are concoctions for astringents, shaving moisturizers and after-sun relief.
And just like any cookbook, Nivea includes the utensils and preparation time needed for each “recipe.” Plus, there is a page that includes tips the company claims are based on ancient moon cycles — everything from what time of day to shave your legs to what time of month is best to get a haircut.
Nivea kicked off the promotion on April 14 with ads in French newspapers and magazines that encouraged readers to send in requests for the booklet.
The first 2,000 respondents will receive the booklet along with a free 20-ml. tin of Nivea Creme.

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