FILA TAKES UNIFORM APPROACH: OUTFITS FOR POLICE AND USHERS
NEW YORK — Fila is out to score points with the people who help nab traffickers in counterfeit merchandise.
The company is the main sponsor of this Saturday’s 13th annual “Baker to Vegas Challenge Cup Relay,” a 120-mile, five-man relay race for police officers. Fila plans to outfit 5,000 runners, race officials and volunteers.
“As Fila works closely with law enforcement officials to reduce counterfeit products and unfair labor practices, we’re proud to support them in their efforts,” said Stan Martindell, vice president and general counsel for Fila USA. “This is one way of saying, ‘Thanks,’ and making them more familiar with the brand.”
Local law enforcement agents are now taking the initiative in fighting counterfeiting. Fila receives about 10 phone calls each week from local law enforcement agents looking for ways to crack down on local counterfeiters, Krichton said.
Runners in this weekend’s race will receive discount coupons to be redeemed for a 15 percent savings at Fila outlets or boutiques. In addition, Fila donated $1,500 to the American Federation of Police and Concerned Citizens. On the fashion front, Fila is outfitting the 7th on Sixth officials and volunteers working at this week’s New York Collections in Bryant Park, as reported. Fila donated 436 outfits for the event.
It is the first time the Council of Fashion Designers, which organizes 7th on Sixth, has had a formal agreement to outfit its volunteers.