STRATEGIC ALLIANCES

Retailers and manufacturers often have different reasons for entering into strategic alliances, but their ultimate goals are the same: improved supply chain productivity and profit performance.

As the retail industry has shrunk from consolidation and megabrands have used their advertising clout to gain market share, merchants and vendors have formed partnerships to strenghten their bottom lines. This new level of cooperation is driven by the need to bring greater value to the consumer.

As the retail industry has shrunk from consolidation and megabrands have used their advertising clout to gain market share, merchants and vendors have formed partnerships to strengthen their bottom lines. This new level of cooperation is driven by the need to bring greater value to the consumer.

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