SEEING THE LIGHT: Joining companies like Chanel and Estee Lauder, Calvin Klein Cosmetics is launching light versions of established fragrances. The company has just introduced Eternity body mist and in April will ship Obsession body mist; both are lighter, alcohol-free versions of women’s brands that date from 1988 and 1985, respectively.
A 3.4-oz. body mist of either brand retails for $45, slightly less expensive than the same-size counterparts in the regular lines.
“It’s a way of drawing in younger consumers while giving the older, loyal consumers something new,” said Sheila Hewett, vice president of marketing and advertising. “It’s an alternative to having to wear a heavier scent. People want different options for different situations.”
The success of Klein’s light, unisex CK One has also had the inevitable effect of cannibalization on the firm’s existing stable. The lighter versions are a way of luring some of CK One’s youthful clientele.
“CK One took from everybody, not just us. That’s what happens when you have a success of that magnitude,” Hewett said, adding that younger shoppers who may have been reluctant to try an oriental scent like Obsession could be more willing to try the lighter version.
The new products will be promoted with in-store sampling, as well as with advertising: a new Eternity campaign with body mist scented strips breaks in March magazines, while the existing Obsession spots will start to carry body mist strips in April.
A NICE RAISE: Credited with turning the tide at Revlon Inc., Jerry Levin, who relinquished the title of chief executive to George Fellows last month while remaining chairman, saw his pay grow 35 percent in 1996, to $5.2 million from $3.9 million a year ago.
According to the annual report filed with the Securities and Exchange Commission, Levin’s bonus matched his salary of $1.5 million in 1996. Revlon also paid $400,000 for car costs, life insurance and similar expenses.
The majority of his pay raise came from options to buy 170,000 shares of stock currently valued at $1.8 million. Fellows, who is also president of the cosmetics giant, saw his total pay package more than double, to $3.2 million from $1.5 million in 1995. Fellows got a base pay of $1.03 million and a bonus of $870,000.
Like Levin, his raise came mostly from options. Fellows can buy 120,000 shares, currently valued at $1.33 million. Revlon also paid Fellows $20,000 for car costs, life insurance and similar expenses.
VIVA PAULINA: Escada Beaute has signed Paulina Porizkova as the new face for its women’s fragrances, excluding the Escada Sport collection. Her stint begins with visuals for the new seasonal scent Que Viva, which hits stores worldwide in April. Porizkova also has a contract to represent Escada fashion.
Escada plans 1 million units of Que Viva, its fifth limited-edition fragrance. As a tie-in with the bright, South American-flavored packaging, sales assistants will sample the fragrance by looping rope bracelets on customers’ wrists and spritzing them.
COMING UP ROSES: Designer jeans and fragrances have become a mainstay of the fashion world, but designer flowers? Paris d’Yves Saint Laurent — a hybrid tea rose introduced in Europe in 1993 to mark the 10th anniversary of Saint Laurent’s Paris scent — will be available at American florists and plant nurseries for the first time in March.
But, as with many designer goods, the long-stem pink roses won’t be cheap. According to a spokeswoman from Conard-Pyle Co., the nursery responsible for bringing the flower to the U.S., a dozen Paris roses will cost upwards of $40, while a rose bush will sell for $16 to $20.
CLEAR VISION: After buying back his fragrance business last year from the Swiss company Burrus and setting up new management, French designer Andre Courreges is set to launch a women’s scent called 2020.
The floral fragrance will be introduced in France in April, then roll out to the rest of Europe and the Mideast in September and on to Asia before yearend. No date has been set for a U.S. introduction.
Sources estimate the company targets sales as high as $2.6 million (15 million francs) for the first year in France, where 2020 will be sold in about 1,300 doors.
As reported, Courreges paid Burrus $6.6 million (38 million francs) last August for the fragrance business, which posted losses of $1.8 million (10.3 million francs) in 1995 on sales of $6.8 million (38.9 million francs). Burrus acquired a majority share in the business from L’Oreal in 1992.
Last year, the fragrance business broke even and generated sales of approximately $8.2 million (47 million francs). The company markets four women’s fragrances — Empreinte, Eau de Courreges, Courreges in Blue and Sweet — and a men’s scent, Niagara. There is also a skin care and makeup range sold only in Asia.