A Bigger Home

LOS ANGELES — WWDMagic has outgrown its space.
Entering its fifth edition, the women’s show, which runs Feb. 18-21, is moving out of the Las Vegas Hilton Convention Center, where it has been housed for the past four shows, and into five separate pavilions on the former site of the Landmark Hotel, which is adjacent to the men’s show at the Las Vegas Convention Center.
“We are creating an environment that is conducive to business,” said Joe Loggia, president and chief operating officer of MAGIC International. “The hotel space gave us limited options, and this extra space has allowed the women’s show to grow by 30 percent.”
The February show will house 832 companies in 1,500 booths, compared with 600 companies and 1,148 booths last August.
“The show has grown 72 percent from the initial edition two years ago,” said Rick McConnell, director of sales for MAGIC. He added that the organization has made a commitment to the pavilion concept for three shows, through February 1998.
The five new women’s pavilions, situated on the corner of Convention Center Drive and Paradise Road, will have approximately 267,000 square feet combined and will be linked by a series of courtyards and walkways. Each will be decorated and clearly marked and merchandised. Organizers will also build a new fashion stage and present shows three times a day.
One pavilion will feature moderate, misses’ and ethnic categories; a second will house accessories; a third will have bridge, contemporary and better; a fourth will house young contemporary and junior, and a fifth will have swimwear, resortwear and intimate apparel, activewear and juniors.
“This will enable us to merchandise the show much better,” McConnell said. “We are pouring a lot of money into it,” he added.
The funds will go into extensive landscaping around the pavilions; a giveaway of two BMW Roadsters, to one women’s and one men’s buyer; upgraded interiors; expanded fashion shows and additional eating areas, plus continuous shuttle service.
McConnell said that existing exhibitors such as Bisou-Bisou and XOXO have also increased the number of booths they are taking. Bisou-Bisou now has five booths, and XOXO is taking 20, for all of its licensees. Newcomers include Andrea Jovine, who has taken three booths. And Cotton Incorporated is bringing six designers to the show through its Innovators program, which spotlights young designers who are using cotton in their collections (see related story on page 34). The six include Charlotte Tarantola, Estevan Ramos, Mary Jane Marcasiano, Kanai & Onyx, Uniform by Gemma Kahng, and Urchin and Urchin Knits by Mark Eisen.
The women’s show has been housed on the floor of the Hilton Convention Center and in one separate pavilion for the past two years.
The Children’s Trade Expo will move into the vacated space at the Hilton Convention Center and run concurrently with WWDMagic.

WWDMagic Calendar

Tuesday, Feb. 18, to Thursday, Feb. 20: 7:30 a.m.
to 6 p.m. Friday, Feb. 21, 7:30 a.m. to 4 p.m.
Exhibition Hours
Feb. 18-20: 8 a.m. to 6 p.m.
Feb. 21: 8 a.m. to 4 p.m.
(Retailers with appointments may work from 7 a.m. to 7 p.m.)
WWDMagic Events
Feb. 18: WWDMagic opening night party and concert featuring Hootie & The Blowfish, 8 p.m. (Doors open at 7 p.m.) Aladdin Theater
Tickets required. For availability, call the WWDMagic office at (818) 593-5000.
WWDMagic Fashion Shows
Feb. 18-20: noon, 2 p.m. daily
Feb. 21: noon
The WWDMagic Video Fashion Report (featured daily)
Feb. 18-Feb. 20: 10:30 a.m., 12:30 p.m., 2:30 p.m.
Feb. 21: 11:30 a.m.
WWDMagic Daily Food Services
Complimentary coffee and rolls in the entrance areas of the convention center and pavilion, 7:30-8:30 a.m.
$1 breakfast daily in the lobby restaurant and the tunnel snack stand, 7:30-9 a.m.
$1 lunch (hot dogs and deli sandwiches) at most snack stands and pavilions, noon to 1:30 p.m.
Free Seminars
Wednesday, Feb. 19: 8:30 a.m.:
“Seeing Through Your Customer’s Eyes,” a seminar on visual marketing. Speaker: Debbie Allen, principal in Image Dynamics, a consulting firm.
Thursday, Feb. 20: 8:30 a.m.:
“Tooting Your Own Horn,” a seminar on successful advertising and positioning of your small specialty store. Speaker: Retail consultant T.J. Reid.
WWDMagic Shuttle Service
To and from WWDMagic hotels and convention center:
Feb. 18-Feb. 20: Continuous service from 7 a.m. to 6:30 p.m.

Hootie & The Blowfish to Rock Opening of WWDMagic

WWDMagic guests are likely to be whistling tunes like “Hold My Hand” and “I Only Want to Be With You,” long after the music stops at the opening night concert.
Hootie & The Blowfish, known for its folksy, funky brand of pop, is headlining at the opening night gala, Feb. 18 at the Aladdin Theater of Performing Arts.
Winners of the Grammy Award for Best New Artists of 1995, the group’s debut album, “Cracked Rear View,” stayed at the top of the charts for several months in 1995 and has yielded a string of hits. “Let Her Cry” received the Grammy for Best Pop Performance By a Duo or Group with Vocal a year ago.The show starts at 8 p.m. and doors open at 7 p.m.. All concert seating is reserved. Tickets are $20 and available from WWDMagic by mail, at 6200 Canoga Avenue, Suite 303, Woodland Hills, Calif., 91637. Requests must be sent by mail with payment in full by check. For information call (818) 593-5000 or fax (818) 583-5020.

Natural Wonder

For those who are tired of smoke-filled casinos that leave ears ringing and eyes burning and bloodshot, a day trip into Red Rock Canyon is the perfect antidote.
Just 15 miles west of Las Vegas (take Route 95 and turn left at 159), Red Rock Canyon provides a spectacular vista. There is a 13-mile cliffside loop and scores of trails for hiking.
Out on the trails, hikers may run into such wildlife as bighorn sheep, coyotes, deer and wild burros.
Red Rock Adventure offers hotel pickup, organized morning and sunset excursions, and tours of the visitor’s center, Calico Hills Trail, the 13-mile scenic loop and Lost Creek Canyon Trail.

The Monte Carlo Oasis

Las Vegas puts a unique spin on many things, including barley, malt and hops. The Monte Carlo Pub & Brewery in the Monte Carlo Resort & Casino on the Strip is among the latest to capitalize on the microbrewery craze.
Erik Steiner, the pub’s brewmaster, studied the brewer’s art at the American Brewer’s Guild, the University of California at Davis and at Temple University in Pennsylvania.
In the brewery’s huge copper vats, six different styles of Monte Carlo-labeled beer are produced: a light beer; an India pale ale; an American-style, unfiltered wheat ale; a traditional Irish stout; a rich amber ale, and a regular brewer’s special.
Those who can’t decide on a single glass can order a sampler of five beers.
Guests can get a bird’s-eye view of the entire operation from the microbrewery’s catwalk. A bottling line will eventually be added.
The pub serves lunch and dinner. Gourmet brick-oven pizzas and sausage platters are among the victuals. There is live piano entertainment at 9 p.m. nightly.

Country Kitchen

In stark contrast to the glitz and ostentation of the Strip, Andre’s French Restaurant offers a romantic atmosphere where delicious entrees are served in a convincing replica of an old French country home.
Chef and proprietor Andre Rochat, who oversees operations every night, has expanded the business to six dining and private-function rooms, a full-service bar and a cocktail area.
Diners choose from a variety of entrees, including wild pheasant, salmon and lobster in luscious sauces. For dessert, the flaky plum soufflA, which must be ordered with the entree because of the baking time required, is at the top of the list.
Andre’s impressive wine list offers vintage labels from vineyards around the world, including Andre’s collections of Beaulieu Vineyards Georges de LaTour. More than 9,000 bottles, stored in two climate-controlled wine cellars, make up Andre’s wine selection.

Thrill Ride

For thrill seekers, the newly opened New York New York Hotel & Casino has one of the fastest-twisting roller coasters around town.
Fashioned after the famous Cyclone in Coney Island, the ride whips passengers around at 65 miles per hour after an initial drop of 144 feet.
The roller coaster wraps around the casino/hotel outside and races by replicas of the Statue of Liberty and the Brooklyn Bridge. The highest point is 203 feet, providing dizzying views of the Strip from various angles.

Party in Rio

Mardi Gras and Carnivale all year long? It’s a reality at the Rio Suite Hotel & Casino.
As part of a $200 million hotel and casino expansion, Rio has scheduled the opening of the “Masquerade Show in the Sky” for Feb. 7 in its Masquerade Village.
The centerpiece of the show is five enormous floats suspended on a 950-foot track 13 feet above the casino floor.
The floats include:
Queen Basin Street Riverboat, complete with paddlewheel and smokestacks, carrying colorfully costumed performers and guests during three 12-minute parades that glide above the crowd.
The Venetian Gondola, which has boats being pulled by large mechanical swans suspended over the casino. It allows performers and guests to “fly” above the area.
The Balloon, which carries two performers and rotates while one hangs from a rope ladder.
Brazil is adorned with fruit flowers and maracas, which are five petals that individually move up and down while carrying performers.
The Interactive Head is a two-faced display with a court jester and a fortune teller.
The Masquerade Village show begins on the hour from noon to 10 p.m. Sunday through Tuesday, and from 1 p.m. to 11 p.m. Thursday, Friday and Saturday.

Out on the Town

Here’s a sampling of some of the hot shows and attractions in town during WWDMagic.
Cirque du Soleil’s production, “Mystere,” an evening filled with circus fantasy, ballet and acrobatics, at Treasure Island.
Siegfried & Roy, at the Mirage. The magic team makes white tigers disappear into thin air.
Andrew Lloyd Webber’s “Starlight Express,” at the Las Vegas Hilton, is a 90-minute high tech musical on roller skates based on “The Little Engine That Could.”
“EFX,” a special-effects-studded musical journey through time. The show stars David Cassidy, at the MGM Grand. This show might appeal to young children.
Danny Gans: The Man of Many Voices, at the Stratosphere.
“Folies Bergere,” the longest-running show on the Strip, famous for its statuesque showgirls and music-hall format, at the Tropicana.
Lance Burton, master magician, at the Monte Carlo.
“The Great Radio City Spectacular,” with the Rockettes, at the Flamingo Hilton.
Many shows include dinner. Check with the hotel guest-relations desk for more information on show times and prices.

Mountain High

During the blazing heat of summer, temperatures 30 to 40 degrees cooler than the Las Vegas Strip can be found without going into air-conditioning, and during the winter, temperatures dip below freezing, as snow dots the peaks.
This oasis in the desert is known as Mount Charleston, and locals flock to it all year round for a breath of fresh air.
As the road rises in elevation, the vegetation changes from cholla cactus and yucca to Joshua trees and pinon-juniper woodland to high-country aspen and fir.
Mount Charleston is 35 miles north of Las Vegas in the Toiyabe National Forest. Take Interstate 15 to Route 95 North and turn left at 157.
In winter, bring ski jackets and boots and try sledding or hiking in the brisk mountain air. In summer, bring hiking shoes and shorts to traverse the numerous mountain trails.

load comments
blog comments powered by Disqus