TIFFANY LAUDS DIAMONDS: Tiffany & Co. hosted a press brunch recently to celebrate the launch of their 1997 Diamonds of Tiffany Collection. Models dressed in Tiffany blue and white gowns strolled through the store wearing diamond jewelry from Jean Schlumberger, Elsa Peretti and the Tiffany Nature Collection.
Society pianist Bob Hardwick serenaded guests with selected tunes such as “Diamonds on the Soles of Her Shoes,” “Diamonds Are a Girl’s Best Friend,” “Lucy in the Sky With Diamonds” and “Moon River.”
At the brunch, Tiffany president Michael Kowalski announced that the store will sponsor the Museum of Natural History’s annual Museum Ball on Dec. 4. The Ball coincides with the opening of the “Nature of Diamonds” exhibit being held from Nov. 1, 1997, to April 26, 1998. The exhibit, the largest ever to be mounted on diamonds, is being sponsored by the Diamond Information Center on behalf of DeBeers.

SWATCH NAMES BERNSTEIN: Jon Bernstein, executive vice president of SMH US, has added the title of president at Swatch USA. He replaces Barbara Khouri, who left the Swatch post earlier this month.
Bernstein has been with SMH US since January. Earlier, he was senior vice president and chief marketing officer at Coach. SMH US and Swatch USA are both parts of Swiss-based watch firm SMH.

MACRI TO INTERSHOE: Peter Macri has joined Intershoe in the new post of director of accessories, a recently formed division of the shoemaker. He will oversee the development of handbags, belts, small leather goods and scarves for Intershoe’s seven shoe brands. Currently, Via Spiga is the only Intershoe label with any of its own accessories. They are being distributed exclusively out of the Via Spiga store on New York’s Madison Avenue.
Prior to joining Intershoe, Macri spent a year as president of Donna Karan Accessories. He has also worked for such leather goods firms as Bally, Bottega Veneta and De Vecchi.
In other news, Intershoe announced the appointment of Carolyn McCall as director of retail, also a new position. She will oversee the company’s planned retail expansion for several of its brands. Prior to joining Intershoe, McCall was a buyer in salon shoes at Bloomingdale’s and earlier was in merchandising at Neiman Marcus. McCall reports to work today.
Besides, Via Spiga, Intershoe produces the footwear brands VS, Paloma, Jazz, Glacee, Nickels and the licensed Ellen Tracy line.

CALLANEN PROMOTES POLLEY: Callanen International, maker of the Guess, Liz Claiborne and Reebok watches, has named Bud Polley president of its new Callanen USA division.
Polley has been with Callanen since its inception in 1983 as vice president of sales. All domestic sales and marketing departments will now report directly to Polley.
As reported, Cindy Livingston was named president of the company’s newly formed international division.
Both Polley and Livingston report to Mickey Callanen, chairman and chief executive officer of Callanen International.

NEW PERRY ELLIS WATCH DEAL: Perry Ellis International has signed a new licensing agreement for fashion watches. Genender International will produce watches and clocks for men, women and children for the Perry Ellis, Perry Ellis Portfolio and Perry Ellis America lines.
The line will be shown in a New York showroom at 390 Fifth Avenue beginning in July and launched in department and specialty stores nationwide this fall. Retail prices will range from $75 to $125.
In Canada, Midore Inc. has been awarded the license. The Quebec firm had previously functioned as the exclusive agent for Perry Ellis Watches in Canada. There, the lines will be available at Hudson’s Bay Co. and other department and specialty stores across Canada, according to Max Garelick, president and chief executive officer of Perry Ellis International.
Perry Ellis’s previous license with CSC Time ended in 1996 when the firm was closed.

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