KENZO LAUNCHES HANDBAG LINE FOR FALL
PARIS — Kenzo is keen on line extensions for fall.
The company unveiled a new line of handbags under the Kenzo Maroquinerie name. While the firm has had a smattering of bags each season, the house lacked a coherent collection, said a Kenzo spokeswoman.
The line comprises four styles, each boasting several models. The Tibet group is in black or brown foal lined with a panther print. The Shanghai group is in glazed calf with a mottled red on black dye, resembling wood.
The Nara group is in quilted black microfiber, while the Java group is in fake crocodile or reptile-embossed leather with cane handles. All the bags bear the designer Kenzo Takada’s personal seal in Japanese.
Retail prices for the handbags range from about $302 (1,750 francs) to $620 (3,600 francs) in France.
For the line’s first season, the bags will be distributed only in Kenzo stores worldwide, according to a company spokeswoman.
In addition to bags, Kenzo is reintroducing an infant, children’s and junior collection for fall under the Kenzo Jungle Enfant label. The line will be made and distributed under license by French children’s wear giant Albert SA, which holds licenses for the DKNY, Chevignon and NafNaf children’s lines. Albert also produces and distributes its own labels, including Galipette, Kidokay and KYK.
“We chose Albert because it is a specialist in children’s wear and it has a strong sales and product knowledge,” the spokeswoman said. Wholesale prices in France for the children’s line range from about $20 for five-pocket corduroy pants to $43 for a down jacket. The line will be sold to multibrand children’s specialty stores and department stores worldwide, excluding Japan.
Kenzo had a children’s wear line under license to Italy’s Fintarget from fall 1987 to spring 1994. The agreement was discontinued, the spokeswoman said, because price points had gotten too high.