MYERS TO MIRABELLA: Roberta Myers has been named editor of Mirabella. While it’s a new title, she’s effectively succeeding Amy Gross, who resigned as editor in chief.
Myers has been senior articles editor at Elle since June 1995. Before that, she was at In Style as senior editor. She was also editor in chief of Tell, the short-lived teen magazine Hachette launched in 1993, and has also been at Seventeen, Careers and Interview.
BECK TO L.A.: Spencer Beck has been named editor in chief of Los Angeles magazine, a division of Fairchild Publications. He succeeds Michael Caruso, who left the magazine to pursue other interests. Beck will relocate to Los Angeles from New York.
Most recently, Beck had been features editor of W, also published by Fairchild. Before that, he held a number of editorial positions, including executive editor of Connoisseur, managing editor of Fame and associate editor of Interview. He is also the author of several books, including “Uncommon Grace: Photographs and Reminiscences of Jacqueline Bouvier Kennedy Onassis”; “Hollywood Lovers,” and “Hollywood Kids.”
L.A. magazine has also named Glynis Costin creative director, a new post. The appointment is a return to Fairchild for Costin, who was Milan bureau chief of WWD and W, and before that West Coast fashion and features editor of WWD and W. Most recently, Costin was the style editor of Buzz magazine, and a freelance writer for In Style, Vogue and Elle Decor.
SUI DECORATOR: Anna Sui is a full-service designer. For a spread in the September issue of Us magazine, Sui will style her friend (and sometime-model) Dave Navarro of the Red Hot Chili Peppers in his L.A. home.
NANA YA!: Nana Mouskori is the newest model for L.A. Eyeworks. The eyewear maker is using the chanteuse — the most popular female singer in the world, based on total album sales — for its upcoming celebrity ad campaign.
Mouskouri, known for her dark-framed glasses, long black hair and her ability to sing in a multitude of languages, joins other celebrities, such as John Waters, Melissa Etheridge, RuPaul and Arnold Schwarzenegger, who have appeared in the eye-catching ads. The campaign launches in June.
COSMO’S NEW CAMPAIGN: Cosmopolitan is giving a new twist to its “Fun Fearless Female” campaign, created last year. Armed with a $1 million media budget for 1997 — even with 1996 — Cosmo has created a new campaign that’s “a little more fashion forward, edgier and more contemporary,” said Donna Kalajian, senior vice president and publisher.
The ads, photographed by Martin Brading, will integrate the “Fun Fearless Female” logo into the landscape. One shows model Trisha Helfer with the “Fun Fearless Female” stenciled on a loading dock and the tagline: “Heels? I’d rather wear them, than date them.”
Created by Lotas Minard Patton McIver, a New York ad agency, the ads will break May 5 and will appear in such trade publications as WWD, Ad Age and Adweek. They will also appear on postcards distributed through restaurants and health clubs and be mounted on a 4,500-square-foot billboard at One Times Square, from July to New Year’s. Cosmo also plans to wrap the second-floor windows of its 57th Street and Broadway headquarters with versions of the campaign, beginning next month. The magazine, whose ad pages are up 30 percent in the first quarter, will be distributed free to all riders on the Hampton Jitney this summer.
PARDON MY FRENCH: French Connection is skirting propriety. Signs in three of its four New York store windows — in Rockefeller Center, Greenwich Village and SoHo — say, “F.C.U.K., French Connection United Kingdom.”
Next month, the signs — already displayed in 28 European units — will be installed in all 14 U.S. stores.
“We’re emphasizing the fact that we’re a European design company, based in London, and London’s the place to be right now,” said Paige Axelrod, PR director. Oh.
THAT’S ITALIAN: Carl Portale, senior vice president/group publisher of Elle, has been named one of the Top 100 Most Influential Italians in the U.S., as reported in the April/May issue of NYItalia Magazine. Rose Marie Bravo, president of Saks Fifth Avenue, also made it.
CHANGES AT PRADA: Michele Kessler has joined IPI USA Corp., the U.S. arm of the company that owns Prada, Prada Men’s, Miu Miu and Granello, as director of PR. She succeeds Leslie Johnsen, who joined Nino Cerruti. Kessler had been director of PR at A/X Armani Exchange. Michael Nash has been named PR manager at IPI. He had been a PR coordinator at the men’s collection at Calvin Klein.
GREAT ADVENTURE: Capezio is putting a lot of money behind Paulina Porizkova in its new ad campaign. The company has hiked its budget to $1.6 million this year from $1 million a year ago. Created by Graphtech Group, the ads put Porizkova in settings implying mystery. She’s shown in back of a Jaguar while money changes hands, or in a casino or in an ornate lobby speaking into a voice-messager. The slogan: “Capezio. The Smart Bag.” The ads were shot by Lee Strickland.
“We were more product-driven last time, but wanted to bring more intrigue and image to the product,” said Mindy Gale, vice president, creative director. The ads will break in the June issues of Glamour, Elle and Marie Claire.
WOMEN AND FILM: Allure and Max Factor will sponsor the first annual New York Women’s Film Festival, May 30 to June 1. It will showcase narrative, documentary, experimental, feature-length and short films and videos.
ALL-STAR EVENT: David Pecker, president and ceo of Hachette Filipacchi Magazines, will be honored by the American Jewish Committee at a dinner May 13 at the New York Hilton. Michael Gould, chairman and ceo of Bloomingdale’s, is chairing the event, and John Kennedy Jr. will present Pecker with the Committee’s National Human Relations Award.
KB&P TURNS 10: To celebrate its 10th anniversary, Kirshenbaum Bond & Partners has erected a billboard in SoHo reading, “Welcome to SoHo. Home of inspiring galleries, charming bistros and shamelessly self-promoting ad agencies like Kirshenbaum Bond & Partners.”