MARKET CALENDAR
WOMEN’S & CHILDREN’S APPAREL & ACCESSORIES MARKET, OCT. 16-21, 1997, INCLUDING THE DALLAS BRIDAL & SPECIAL OCCASION MARKET

DAILY EVENTS
New Buyer Orientation — 9 a.m., Thursday to Monday.
Dallas Buyer Lounge — 8 a.m. to 5 p.m., fourth-floor front lobby balcony.
International Buyer Lounge — 9 a.m. to 6 p.m. fourth-floor front lobby balcony.
2300 COCKTAILS
Friday-Sunday, 4-6 p.m.
Great Hall, live music and cash bar.
Delta Dream Vacation Giveaway
Visit any temporary exhibitor to preregister for your chance to win an exciting Delta Dream Vacation valued at $1500. Drawing will be held Sunday at noon in the Apparel Mart, West Atrium, room 218.

DISPLAYS
Open daily throughout market
Point-of-View Display: Spring ’98 trends for women’s and children’s apparel.
Accessories: Great ideas for showcasing your accessories merchandise. Fourth-floor front and back lobbies.
Studio 2: What’s new this season in contemporary. Second-floor back lobby.
Casual Isle: Casual sportswear, from coverups to activewear. Second-floor front lobby.
Swimwear: Hot trends in swimwear, presented by the Southwest Swim Association. Second-floor front lobby.
DFA DIFFA (Design Industries Foundation Fighting Aids) Collection: Designer jackets created by DFA finalists and winners. Apparel Mart front lobby and fourth-floor front lobby.

TEMPORARY EXHIBITS
Women’s Apparel: First floor, West Atrium, room 1218 and fifth-floor B Aisle and lobby. Closes Monday at 3 p.m.
Women’s Accessories: Fifth-floor B aisle and lobby. Closes Monday at 3 p.m.
Children’s Wear: Third-floor C aisle. Closes Monday at 3 p.m.
Bridal and Special Occasion: Second-floor, aisles 2600 to 2800. Closes Monday at 3 p.m.
Hotlines — Dallas: Featuring contemporary to designer novelty women’s wear collections from coast to coast. Friday to Sunday, 8:30 a.m. to 6 p.m., Fifth-floor C aisle.
THURSDAY, OCT. 16
Dallas Delights: Sample cuisine from some of Dallas’s finest restaurants. No charge, 4 to 6 p.m., second, third and fourth floors, front and back lobbies.
Customer Service to Improve Profitability: Presented by Sally McDevitt Kuntz, 4 to 6 p.m., Independence Room, Menswear Mart. Cost: $15, including dinner. Reservations requested.
Spring Break ’98: Cocktails and informal modeling cosponsored by the Southwest Swim Association and DuPont. 6 to 7:30 p.m., second-floor front lobby. No charge.
FRIDAY, OCT. 17
Spring 1998 Overview: Presented by Leon Hall, 8:30 a.m., fourth-floor front lobby. No charge.
Market Research: Maximizing Sales and Profits: Presented by Rick Puder, noon, Independence Room, Menswear Mart. Cost $5.
Children’s Wear: Reception, 6 p.m., third-floor front lobby. Dinner in the Fashion Theatre, 6:30 p.m. Fashion Show Sponsored by USCO, 7:15 p.m.
Dallas Fashion Awards on the Runway: Showcase of the nine winning resources selected for design innovation, quality workmanship and outstanding retail performance. 6:15 p.m., Great Hall.
Night of Networking: Presented by T.J. Reid, 6:15 p.m., Independence Room, Menswear Mart. Cost $15, including dinner. Reservations requested.
SATURDAY, OCT. 18
Dallas Market Overview: Cosponsored by Accessories Magazine. Guest designer: Maureene Keene NYC. 8:30 a.m., Fashion Theatre. Cost $5, including Continental breakfast.
Bridal Boosters: Tips for maximizing profits for the bridal retailer. Cosponsored by BMAA, 8:15 a.m., second-floor front lobby. Cost: $5.
Customer Service That Shines: Presented by Ethel Beal. 9 a.m., Independence Room, Menswear Mart. Cost: $5, including coffee and donuts.
Spring ’98 Trend Show: Guest designer Galinda Wang, noon, Great Hall. No charge.
Planning Special Events Through Accessories: Presented by T.J. Reid, 1 p.m., fourth-floor front lobby. Cost: $5.
Bridal Cake and Champagne Reception: Sponsored by the Dallas Bridal and Formal Association, 3 p.m., second-floor front lobby.
West Atrium Atti2ude. Champagne reception and informal modeling, 5:30 to 7 p.m., Second-floor West Atrium. No charge.
Dallas Fashion Awards Gala: Honoring 1997 Fashion Excellence Award winner, the Salvatore Ferragamo family. Proceeds benefit DIFFA, 7 p.m. Silent auction and cocktails, dinner at 8 p.m. and the awards ceremony and fashion show at 9 p.m. For ticket information, call 214/655-7655. Table of eight: $1500, individual seats: $200, balcony seats: $50.
SUNDAY, OCT. 19
Roman Holiday: Toast the bridal and formal industry in Dallas with a champagne breakfast, fashion show and presentation of this year’s ROSE Award winner. Guest Designer: Precious Formals, 8:30 a.m, Great Hall. No charge.
Children’s wear trend talk, presented by Jennifer Mooney, 9 a.m., third-floor front lobby. Cost: $5, including coffee and donuts.
Complaints, Customer Service, and Communication: Presented by Ethel Beal, noon, fifth-floor front lobby, room 5B63. Cost: $5.
Wine and cheese reception, sponsored by the Dallas Bridal and Formal Association, 6 p.m., second-floor front lobby.
MONDAY, OCT. 20
Showroom hours: 8:30 a.m. to 6 p.m. Appointments preferred for retailers who need to review an entire line.
TUESDAY, OCT. 21
Qualified retailers are invited to purchase off-season samples from participating showrooms.

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