ALLEN BURKE HEADS BEAUTY FOR QVC

Byline: Pete Born

NEW YORK — Allen Burke, who unexpectedly left Dayton Hudson in June after 16 years with the company, has found a new home in West Chester, Pa.
On Monday, he begins work as the new director of beauty at QVC, succeeding Betty Broder, who left to start a consulting firm.
Burke, 52, will report to Bob Ayd, vice president of beauty and fashion merchandising at the TV shopping network. Reporting to Burke will be two buyers and two assistant buyers.
Previously based in Minneapolis, Burke was the cosmetics divisional merchandising manager of Dayton’s, Hudson’s and Marshall Field’s.
He had joined the corporation in 1981 as divisional merchandise manager of dresses and coats in the Detroit-based Hudson’s division. He held that post until 1983, when he was named general merchandise manager of the general division, including cosmetics, shoes and accessories.
In 1984, he was promoted to the department store division at corporate headquarters in Minneapolis. Burke was named divisional merchandise manager of cosmetics for the Hudson’s and Dayton’s division. Marshall Field’s was added in 1990.
Burke began his career in 1966 at L.S. Ayers in Indianapolis. In 1973, he moved to Lazarus in Columbus, Ohio, as a store manager. From 1979 to 1981, Burke was general merchandise manager of the budget store at Kaufmann’s in Pittsburgh.

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