HALSTON SIGNATURE TRUNK SHOW AT SAKS HAS SALES OF $120,000
NEW YORK — Halston Signature bowed at Saks Fifth Avenue last week and rang up $120,000 in sales at a two-day fall trunk show, said Carmine Porcelli, managing director and executive vice president of Halston International.
The launch featured windows for the collection and a full-page ad in the Sunday New York Times. Porcelli said customers were walking into the store on last Tuesday and Wednesday carrying the ad, which pictured a cashmere halter gown.
The dark gray gown, which retails for $990, wound up being the top seller, along with many other cashmere pieces, Porcelli said.
“It wasn’t the best week to do a trunk show because of lot of people are on vacation, but we were ecstatic about the results,” he added.
Designed by Randolph Duke, the designer-price collection is projecting $5 million in first-year sales. Its debut was at Bergdorf Goodman in June, when a two-day trunk show garnered $80,000.
Porcelli said Murphy Lewis joins the company today as vice president of sales for the signature collection. She takes the position vacated in June by Michael Pellegrino.
Murphy had been sales manager for Mary McFadden Couture. Dede Shipman, president of Mary McFadden, said a successor to Lewis had not been named.