MCFADDEN, BCBG MAX AZRIA WILL SHOW AT THE CHELSEA PIERS

Byline: Eric Wilson

NEW YORK — Mary McFadden and BCBG Max Azria confirmed Friday they will show their spring collections at the Chelsea Piers, after expressing some concerns with the central venue for Fashion Week.
Several designers have broken from the 7th on Sixth hub and plan to show at the New-York Historical Society and an art gallery in Chelsea, but at least four others are considering a fourth location — the main branch of the New York Public Library, adjacent to Bryant Park, the previous home of 7th on Sixth, said Beth Harmon, marketing manager at the NYPL. She would not name the designers.
It was learned Friday that Marc Jacobs reportedly has made plans to present his collection at the 69th Regiment Armory at Lexington Avenue and 26th Street. Company officials could not be reached for confirmation.
Officials at BCBG Max Azria nearly pulled their show out of the Chelsea Piers last week, but then agreed to show at its Gallery space after 7th on Sixth organizers said they would provide another 100 seats there, according to a BCBG spokesman.
The additional seating will accommodate about 780 guests. BCBG will show there Nov. 4 at noon.
After having second thoughts, Mary McFadden said she will show Nov. 4 at 9 a.m. at the Studio, a smaller venue at the piers that seats up to 500, according to her spokeswoman.
That space was selected because it has a designated runway and gold ballroom chairs, she said.
One other designer — Evgenia Godetskaya — checked into the piers last week. Godetskaya, half of the defunct Russian design team of Ev & El, will mark her ready-to-wear return at the Gallery, Nov. 3 at noon.
“It will be very different from Ev & El, that’s for sure,” said Godetskaya, who has set up a signature line with $200,000 from two private investors she would not identify. Godetskaya used to go by her real last name — Gvozdetsky — but she felt it was too hard to pronounce.
Her former design partner, Elena Nazaroff, showed a solo collection during the April shows here, but the business didn’t take off. Nazaroff then moved to Paris and signed on to design for Jacques Fath.
Nazaroff’s first collection for Fath will be shown Oct. 17 in Paris.
She will show the line here at the Christina Modern art gallery, 153 Wooster Street, Nov. 5 at 7 p.m.

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