MOVING DAY:The end of summer has brought with it the usual host of comings, goings and reorganizing in the beauty industry.
At Cosmair Inc., Jack Wiswall has been given the additional responsibility of overseeing the U.S. Ralph Lauren fragrance division as senior vice president and general manager. This is on top of his current position as general manager and senior vice president of Cosmair’s European designer fragrance division.
Also, Terry Connolly will assume the responsibility of vice president of sales for Ralph Lauren fragrances in the U.S.
DFS Group Limited, the duty free division of LVMH, has promoted Jim Wiggett to the role of executive vice president of human resources and merchandise planning.
TOP ART: Sisley’s Eau du Soir has a new look.
Eau du Soir’s new cap is an 18-karat goldplated sculpture of a woman’s face by Polish artist Bronislaw Krzysztof. “The cap is meant to evoke the cosmos,” said Isabelle d’Ornano, owner of Sisley.
A company spokeswoman said sales of Eau du Soir, which launched in 1990, are expected to double. They currently contribute around 10 percent of the company’s $150 million in sales.
The newly packaged Eau du Soir was launched in France in September and by November is scheduled to be in all of Sisley’s European doors. It will be in Asian and U.S. doors by Christmas.
ROLE REVERSALS: A provocative new spot for Jean Paul Gaultier’s men’s and women’s fragrances turns the table on stereotypical feminine and masculine roles.
The commercial, directed by French lensman Jean Baptiste Mondino, shows model Kristen McMenamy in the throes of a passionate kiss with a sailor, played by Marlon Raichel. While still locked in a kiss, McMenamy dips her man back over her arm like a tango dancer. The sailor intones, “You smell nice, you know.”
The ad is to air on cable TV in the New York area Oct. 5-18 and break on national cable next year. Industry sources estimate the total ad budget could reach $1 million.