MONDO PLANS GENE MEYER WOMEN’S LINE
NEW YORK — New York designer Gene Meyer, having injected men’s wear with jolts of color and graphic pattern, may soon turn his hand to women’s wear.
Mondo Inc., the $60-million men’s sportswear firm that backs Meyer, announced Friday it plans to seek a licensing partner to launch a Meyer bridge collection in 1999. A women’s bridge line under its flagship Mondo di Marco brand is also in the works.
The company, which is credited with popularizing Italian men’s wear in America, has engaged International Management Group here as its exclusive worldwide licensing agent.
Ben Greszes, Mondo president and chief executive officer, said he is seeking an Italian manufacturing partner for Mondo di Marco women’s apparel and a domestic partner for the Gene Meyer women’s line. He declined to provide sales projections.
Best known for his bold colorblock neckties, Meyer was honored by the Council of Fashion Designers of America as most promising men’s wear designer in 1996 and best men’s accessories designer in 1994.
Mondo’s men’s wear products are carried in every branch of Bloomingdale’s and Saks Fifth Avenue, 11 doors of Macy’s, seven Marshall Field’s/Dayton Hudson stores and about 450 specialty stores throughout the U.S. and Canada.
Greszes said negotiations are already under way for a Mondo di Marco men’s fragrance and Gene Meyer home furnishings. Both are slated for introduction next year.