FIBER MAKERS UNVEIL PLANS
Byline: Katherine Weisman
PARIS — Fiber makers and marketing associations introduced a raft of new products and promotions at and during Premiere Vision. Here’s a look:
DuPont Dacron and the International Wool Secretariat teamed up to launch Wool & Supriva, a fabric that features a blend of wool and fine-denier Dacron polyester fiber developed by DuPont especially for this program. It has a lightweight, soft hand and is machine washable and wrinkle resistant. The blend is expected to become an alternative to the more expensive, finer grade wool fabrics, according to Dacron’s global business director, Bill Ghitis. Wool & Supriva apparel should be in stores by spring 1999. This 50-50 partnership between DuPont and IWS follows the successful 1995 launch of the Wool Plus Lycra program.
DuPont launched Tactel Colorsafe, a new dyeing technique for Tactel nylon, to improve color retention for frequently washed items such as active sportswear and lingerie. The patented dyeing technology was developed by DuPont and DyStar, a U.S. dyer jointly owned by Bayer and Hoechst.
Courtaulds Fibers did not show at Premiere Vision but held an event in Paris to promote its Tencel lyocell fiber. Courtaulds is aiming to market Tencel to better and designer sportswear manufacturers, after successfully making inroads into the casual market, explained Ellen Flynn, the U.S. vice president of marketing for Tencel. Flynn noted that Courtaulds is setting up a Tencel plant in the U.K. next month that will double Courtaulds’ Tencel capacity.
Cotton Inc. is scaling back its European advertising, replacing it with a program called “The Cool Sounds of Cotton U.S.A.,” in which it will sponsor concerts by “quintessentially American artists” such as Bonnie Raitt, according to Marsha Powell, the director of the European Region for Cotton Council International. “It is a better leveraging of funds,” she said.