T-SHIRTS ARE TOPS

NEW YORK — Americans apparently can’t have enough T-shirts.
Last year they spent more than $10.7 billion for T-shirts. That figure accounted for about 33 percent of the $31 billion Americans spent on activewear last year, according to a survey conducted for the Sporting Goods Manufacturers’ Association.
Overall, activewear sales increased 6.6 percent compared to 1995.
For the five largest categories — T-shirts, shirts, sweatshirts, shorts and swimwear, women spent more money than men. Women’s swimwear sales nearly quadrupled men’s swimwear sales in 1996.
In 1996, $12.2 billion was spent on women’s activewear. That figure represents 39 percent of the total sales. But women accounted for additional purchases, since many opt to wear men’s styles or children’s large sizes, a SGMA spokesman said.

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