MCFADDEN, KORS END PACTS WITH BOUTIQUE INDUSTRIES

Byline: Karyn Monget

NEW YORK — The intimate apparel licensing agreements at Boutique Industries with Mary McFadden and Michael Kors have ended, according to the two designer companies, both of which say they are looking for new licensees for sleepwear and at-homewear.
Boutique, a third-generation, family-owned innerwear firm, had produced the licensed Mary McFadden collection of hostess gowns and loungers for some 15 years.
It also had been a licensee of at-homewear bearing the Michael Kors At HomeWear label since 1992.
A 12-year-old licensing pact with Polo Ralph Lauren ended in 1996, as reported.
Sara Lee Corp. introduced its licensed Ralph Lauren Intimates collection of foundations and daywear, as well as some sleepwear in June 1997.
Dede Shipman, who is the president of Mary McFadden Inc., said, “We will actively be looking for a sleepwear licensee to replace Boutique….It was a very long and terrific association.”
A spokeswoman for Michael Kors Inc. said the Kors firm also is searching for another licensee.
“You have to find the perfect partner. We do have other things cooking right now,” she said.
In addition to the designer labels, Boutique has a moderate line of nylon tricot sleepwear called Travel Lite.
In response to a question about the current status of his company, Edwin Polsky, president and owner of Boutique, said it is downsizing its operations.
However, Polsky would not confirm that the two designer license agreements had come to an end.
“We are trying to save money, and we are cutting down on our overhead,” Polsky commented.
Polsky noted that the company will move to smaller premises at 183 Madison Avenue in October.
Boutique has maintained a showroom at that address for some 20 years.

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